AT BIG BAZAAR CHENNAI A PROJECT REPORT LIST OF CONTENTS LIST OF TABLES LIST OF GRAPHS S. No. CHAPTER- 1 PAGE No. 1 INTRODUCTION OF TOPIC 1 2 EXECUTIVE SUMMARY 3 3 REVIEW OF LITRETURE 7-8 4 INDUSTRY PROFILE 12-13 5 GROUP PROFILE 15-17 6 COMPANY PROFILE 19-26 CHAPTER-2 28 7 AIM OF THE PROJECT 30 8 OBJECTIVES OF THE PROJECT 32-34 9 SCOPE OF THE STUDY 36 10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH METHODOLOGY 38-39 CHAPTER-4 12 ANALYSIS
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features prints and promotion through TV spots, and secondly how consumers perceive the brand. Last phase of the study is consumer profiling Bergenbier brand. Research methods used were document analysis and sociological inquiry (main methods) and telephone survey and focus group (secondary methods). Research questions The role descriptive study aimed at identifying brand characteristics Bregenbier as they appear promoted by certain media tools, namely TV spots and prints. Regarding the role of
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which TiVo claimed was caused by lack of awareness of the product. When TiVo was first launched it signed up 42,000 subscribers, which is only 0.04% of U.S. TV-Watching household. The success of TiVo requires management to change the way people watch TV, that is, change people’s TV viewing habits. TiVo needs to establish a convention that TV-watchers are free to choose what to watch and when to watch it. However, the introduction of TiVo presents concerns for the advertising and networking industry
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be shown during the Super Bowl, in early February. What Barnard and Tamaro needed to decide was how to carry the advertising momentum in the months following the most viewed sports event in American television. Should they stick with advertising on TV or try out a viral advertising approach in social media? Their budget wouldn’t allow for both media to be used. Barnard, Vice President at PepsiCo and the General Manager of the Pepsi-Lipton Tea Partnership (PLP), owner of Brisk, was in charge of the
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| |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND
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few months ago, like any other night I found myself surfing the web, checking my email, and of course, wandering around my various profiles in the different social networks. After watching a few videos on YouTube, posting some comments on my best friend’s Facebook profile, and replying a few e-mails, I noticed a Domino’s Pizza ad, on the right side of my Facebook profile offering me a pretty good deal in spite of not being “2 x 1 Tuesday”. I picked up my phone on the spot, and ordered a couple of pizzas
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GoldStar [pic]1959 Produce Korea's first consumer radios [pic]1998 Introduce the 60-inch plasma TV [pic]1999 Forge joint venture with Philips [pic]2003 Enter UK GSM handset market [pic]2005 Develop 3G UMTS DMB handset [pic]2007 Launch HD disc-player and drive 1958 Founded as GoldStar 1960's Produces Korea's first consumer radios, TVs, refrigerators, washing machines, and air conditioners 1995
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PROMOTION EXECUTIONS FOR ADVERTISING CAMPAIGN ASSIGNMENT DELA NAUFALIA 1206289911 Axe’s Company Background Axe or Lynx is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic. Unilever launched axe in France in 1983. Another of Unilever’s brands, Impulse, inspired it. Unilever were keen to capitalize on Axe's French success and the rest of Europe from 1985 onwards, later introducing the other products in the range
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| |United States of America | |Objectives |Drive and build awareness of abandon dogs through national TV spots | | |Sought Donations and volunteers to support animal shelters and breed rescue organizations. | | |2008, The
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companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master
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