Unit 17 Learning outcome 1: know E-business in the hospitality industry Celine van Norden IEMS 2 Table of content 1.1. Introduction Page 3 1.2. Definition of E-business Page 4 1.3. Applications of E-business Page 4 1.3.1 Business to consumer 1.3.2. Business to business 1.4. Hotel Page 5/6 1.5. Restaurant Page 7/8 1.6. Nightclub Page 9/10 1.7. Contract food service provider Page 11/12 1.8. Hospitality service Page 13/14
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GOAL: Empresa Editora El Comercio (EEEC) wants Trome to be an entertaining, popular newspaper that keeps the population informed. The readership/sales for Trome needs to be increased significantly. EEEC’s ultimate goal is for Trome to be a market leader in the C, D & E SES, specifically mid to low income families. ANALYSIS: Around 1997, the economic crisis drastically reduced the population’s purchasing power and tremendously reduced the overall sales of EEEC’s major newspaper El Commercio, which
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3. Identify and use criteria to determine suitability of the international market based on criteria included in the Marketing Plan and/or included in country profiles on the TTNQ web site. Then based on these criteria, discuss which of the 2 countries that you have researched offers the offers the best potential forTTNQ? Why? Which factors were important in making your decision? Selected countries Reasons Factors important in making the decision India Capabilities, interests and preferences of
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An Evaluation of Leadership Style, Process and Procedure of Simon Cowell The Founder and CEO of SYCO Student Name Instructor’s Name Course Date INTRODUCTION The concept of leadership is a relevant subject in 20th century and the early years of the 21st century (Northouse, 2004). Leadership can be described as a way of social control that sees a person getting the support and aid of others on completing a specific task (Adair, 2005). Thus, effective leadership is the ability to effectively
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press announcements 7. Analyze Britney’s social media advertising strategy – 7.1 What media does she use? Is it effective? Britney Spear maintains her own webpage/blog (www.BritneySpears.com), two YouTube channels (Britney Spears and Britney TV), a Twitter account,
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tNow lets tackle about the history of Advertising here in the Philippines: Advertising started in the early times when messages were carved in stone plates and notices were printed on walls. It was the only form of advertising then. Outdoor advertising was an industry by itself for a long period of time until print (in newspaper and in magazines) and radio broadcasting were introduced. It was through the years up to the early 1960’s in the Philippines when outdoor advertising was still regarded
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awraeness is beneficial for a buisness because a strong brand allows a buisness to make more effective use of its marketing stratergies by promoting more than one product within the brand range.This can often lead to the to a higher raise of the profile of new products in a brand. Satisfying needs and aspirtaions of a targeted group of customers.The four ps of the marketing mix are the parameters that a business can control,although they are subject to internal and external constraints of the marketing
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How Did Gangnam Style Go Viral? The Gangnam Viral Marketing Style Playbook 518 209 Digg6 Reddit34 StumbleUpon2 Click here to download a Word Document version of this report Andy here, having a look at the story behind Gangnam Style and trying to understand not only how it went viral, but identifying the key strategies behind making content spread virally via the web. I think we are the first to put our head above the parapet and come out with a comprehensive review of the Gangnam Style
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Changing traditional reporting line through social media: A case of blogging or social networking Business Communication Assignment ‐ Submitted By Surya Kant (14PGP048) Somal Kant (14PGP043) Section-A PGP 2014-16 CONTENTS INTRODUCTION SECTION-1 SECTION- 2 SECTION-3 How Social media is replacing Reporting Results Consequences Page-3 Page-5 Page-7 Page-8 INTRODUCTION “Social Media” is a group of Internet‐based applications that build on the ideological and technological foundations
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Alexander McQueen Of BLACK Kuankuan Wang Po-Yu Tso Jia Qian Alexander McQueen of BLACK 1. INTRODUCTION................................................................................................................................................................................4 2. THE BUSINESS (Parent Business) 2.1 Business Description Mission.................................................................................................................6 2.2 Mission/ Vision/ Volues..
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