Project 1 | Two Wheeler Billing System | SEM | BCS - SEM 6 | Technologies | VB.NET , MySQL | Duration | 6 Months | Team Size | 2 | Synopsis: | I have developed the Two Wheeler Billing System Software to help service stations to maintain their day to day transactions.Using this software, they can maintain the transactions like vehicles registration, servicing transaction / history, billing, maintaining customer history also it produce various reports. | Project 2 | Four Wheeler Parking
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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011
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Customer’s Perception on Automotive Spare Parts at XYZ Limited*, Kolkata Suprotim Ganguly (PGDM No.: 12113) Student, SDMIMD, Mysore suprotim12113@sdmimd.ac.in Nilanjan Sengupta Professor-HRM, SDMIMD, Mysore nilanjan@sdmimd.ac.in 41 Comments by the Faculty The XYZ group comprises of over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80
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a functional step above the motorcycle as it was intended to be, the Tata Nano started being largely perceived as a cut-price car. The Tata Nano was initially conceived as a safe personal mobility alternative to the huge section of the Indian two wheeler riding population, at an equally competitive price. But the safety of the car came under intense criticism when quite a few of the cars caught fire in their early days. This was followed by a call from Tata Motors to its existing customers to install
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marketing “didn’t jell with anyone,” he says. Scooter drivers were not attracted because others “never think that they are buying a car, they only think that they are buying something between a two-wheeler and a car. Anyone who had a car will never want to buy it, because it will always be supposed to be a two wheeler substitute.” Analysis of stages in complex buying behavior 1. Need recognition 2. Information search 3. Evolution of alternative 4. Purchase decision 5. Post purchase
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................................................................................................. 4 EXTERNAL ENVIRONMENTAL ANALYSIS ......................................................................................... 5 INDUSTRY ANALYSIS - Two Wheeler Geared Bikes .............................................................................. 8 INDUSTRY ATTRACTIVENESS......................................................................................................... 10 COMPETITIOR‟S ANALYSIS
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the use of adwords our major task would be to increase: * Sales * Brand Awareness * Increase site visit Adword Campaign: The Campaign is ran for a month for selected cites where helmet wearing is compulsory while driving 2- Wheeler. These would be Tier 1 cities. As of the 2011 census, there are 8 tier 1 cities in India – Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune and 8% of Indian population reside in tier 1 cities. We will try to makes these people
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established in 1945 as a trading company and obtained its production license in 1959 It is India’s largest two wheeler manufacturers and was dominant player until the early 1990s. The two-wheeler industry thrives in developing countries, especially in densely populated countries like India. But with the income level rising, people are opting for entry-level motorcycles rather than scooters. The two wheeler industry grew by 11.6 percent-from 5.05 million units in 2002-03 to 5.64 million units in 2003-04.
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needs profitably.” People were unable to locate some of the items they desired most, it created an online auction clearinghouse. When IKEA noticed that people wanted good furniture at a substantially lower price, it created knockdown furniture. These two firms demonstrated marketing savvy and turned a private or social need into a profitable business opportunity. Definition of Marketing “Marketing is defined as a social and managerial process by which individual and groups obtained what they need
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production volume 70 million tires * 4 local players alone accounted 75% of sales * Expansion of automobile mkt, production of vehicle doubled b/w 1994-2004 * Growth of 2 wheelers & 3 wheelers was high because of city dwellers * Resulting in growth in no. of tires sold 4.5 % in 2004 and 5% in 2005 Two main tire technologies * Diagonal or cross ply (created in 1950) * Easily recognised with its very high profile * In contrast, represented 65% of tire sales (value
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