NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company. The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. U fone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, U fone is now owned by Etisalat. PTML is a wholly owned subsidiary of PTCL. established to operate
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Executive Summary The project is based on human resource management of Ufone GSM, which is a subsidiary of PTCL. This brand came into existence after Paktel, which was introduced in 1990’s in Karachi. Ufone made itself prominent in a very short span of time. Its progress has been commendable and its customer focus strategy led to the very famous slogan; i.e. “It’s all about ‘U’”. The organization is successfully accomplishing its mission to sustain customers and becoming the best option for them
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Internship Report on Ufone Internship Report on Ufone By: AYESHA HASAN BAHRIA INSTITUTE OF MANAGEMENT & COMPUTER SCIENCES The overall consensus of industry analysts is that Pakistan is one of the countries with a huge E X E C U T I V E S UMMARY 3 untapped potential for telecom growth and an attractive investment environment. Recently Business Monitor International (BMI) ranked Pakistan as a key destination for telecom growth. The BMI rankings take into account a number of factors
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Telecom Sector Prepared for: Ms. Rizwana Hameed Lecturer of Consumer Behavior Prepared by: Saba Mahfooz (159) Tamour Nawaz (164) Rizwan Bashir Goraya (167) Tuba Shahid (173) Shomail Khan (179) IB&M - University of Engineering & Technology, Lahore 16th December, 2014 Contribution to Report Name of Group Member | Contribution To Report | Tuba Shahid | * Questionnaire Building * Questionnaire Filling * Data Collection * Report Making * Recommendations
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Results SWOT analysis of ufone - Scribd www.scribd.com › Research › Business & Economics Jan 19, 2009 – SWOT analysis of ufone - Free download or readfalse online for free. It is the SWOT analysis of Telecommunication company in Pakistan ... Ufone - SlideShare www.slideshare.net/imsbzu/ufone-7496969 SWOT ANALYSIS. Differentiation (lowest off-net call rates). Value Added Services (VAS) i.e. Ufone's Walkie talkie, call block etc. second largest cellular network ... Ufone | MBA Help shahsawar260
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ASSIGNMENT 1 UFONE 1. Select a Pakistani branded product not necessarily locally manufactured. Identify the company that produces it. I have selected Ufone as the branded product for this assignment. Ufone GSM is an Etisalat Group Company with its presence in all the major cities with a comprehensive coverage across Pakistan. 2. Describe the company and the marketing strategy for the brand. Ufone’s mission statement is: To be the best cellular option for U. Since its inception, Ufone is strongly
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TABLE OF CONTENTS INTRODUCTION 6 Mental map of consumer’s associations regarding Mobilink: 7 CBBE Model 8 Salience 8 Performance 9 Imagery 9 Judgment 9 Feeling 10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis
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Activation of Mobilink 3G: 20 Mobilink 3G Packages: 20 Video Calling: 21 POSTPAID: 22 3G enabled USB Dongle: 22 Branding Strategy: 23 Ufone: 28 Pricing Strategy: 28 Packages 29 Analysis: 31 Branding Strategy: 31 For the average student 34 Conclusion 37 References 37 Executive Summary Four of the telecom operators (Ufone, Zong, Telenor and Mobilink) got the license of 3G internet in the auction of April, 2014. All the operators plan to give efficient and innovative services
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Contents Introduction 2 LITERATURE REVIEW 2 Discussion on the Topic 3 Switching Your Service Provider 3 Mobile Number Portability 5 1st Country to Implement MNP in South Asia 5 MNP Creates Vigorous Competition Among Players 5 Research Methodology 6 Data Collection 6 Sample Size 6 Objectives 7 Scope 7 DATA ANALYSIS 8 Demographic Characteristics of Respondents: 8 Hypothesis: 9 Regression 9 Most preferred service provider in Karachi 11 Kind of Service 12 Interpretation
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TELENOR ADS: UNETHICAL APPROACH OF ADVERTISING Last week, at one of Telenor’s Karo Mumkin functions, I saw VP of Telenor Pakistan, Amir Ibrahim on TV talking about Telenor’s sincere efforts which they are doing to give a much needed direction to the Pakistani nation. He said, at this crucial moment the nation is looking at us so we could become a role model and guide them. On the other hand another frame of mind within Telenor is spoiling the whole image which Karo Mumkin effort was able to
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