21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References
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Welcome to the Travel and Tourism Industry. Tourism is a movement of people from their own home to the other place for longer than 24 hours but less than 2 years. This people are called Tourists. Tourism industry has different component sectors which are; accommodation, transport, attractions, tour operators, travel agents, tourism development and promotion, ancillary services. Tourism is the quickest growing Industry in England from 2010. The Tourism Industry puts the UK economy up by 127 billion
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flexibility * Independent travel * Adventure travel * New destinations * Expansion of regional airports Increased frequency of holidays People in western countries are able to enjoy more holidays now than ever before, this is due to… * People becoming more affluent * Travel prices falling * Travel becoming easier It is not unusual for British families to take a holiday abroad once a year plus additional short breaks and holidays in the UK and overseas. The effects
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The competitive environment concerns factors stemming from outside a business that affect a business’s ability to gain or win customers The greater the number of businesses selling a particular type of product or service the more competitive is the environment. The work of Porter can be used to analyze the competitive environment. -how the state of competition in an industry is governed by five factors called forces, and how the combined strength of these forces determines an industry’s profit
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Background: Kuoni Travel Holding Ltd. is one of the top five travel and tour groups in Europe. Its head office is in Zurich, Switzerland. Its core business activities are Leisure Travel, Business Travel and Incoming. Switzerland is its chief market. (Reference for Business 2011) The company employs more than 7500 staff in 300 different sites all over the world. (Kuoni 2011) Alfred Kuoni first founded Kuoni in the year 1906 along with his brothers who had a successful freight-forwarding agency in Zurich
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DISTRIBUTION 16 9. CONCLUSION 19 1. EXECUTIVE SUMMARY The selected organization is Memory Lane, a startup which offers a very specific kind of tourist package that offers a high degree of photo support. We expanded its service portfolio with an online planning option on their website, so that way they can offer tours structured based on the customer's` wishes. There are many market characteristics that are needed for a service to be successful in a market. However, there are only a few that are
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UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry, providing a sound basis for further study. You will find out about the nature of the industry, its size and scale, and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors
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Table of Contents Executive Summary ………………………………………………... 1.0 Introduction ……………………………………………………… 1.1 Objectives of Sales Promotion Campaign …………………. 1.2 Customers to be Targeted ……………………………………. 1.3 Series of Consumer-Oriented Promotions ………………... 1.4 Trade-Oriented Promotions ………………………………….. 1.5 Communication Consideration………………………………. 1.6 Budgetary Considerations …………………………………… 1.7 Scheduling Considerations ………………………………... 1.8Legal
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Las Palmas Gran Canaria This article aims to demonstrate the positive effects of the Internet on the tourism industry in three main areas: planning travel, commerce and industry structure. The document highlight that the journeyers have several tools provided by the Internet to receiving, looking for and sharing information to plan their travels. Also, Global Distribution Systems via the Internet have provided a new distribution channel for the retail of touristic products and services. Finally
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INTRODUCTION This is an assignment which is done to undertake critical analysis and demonstrate an in depth understanding of organizations management framework. This assignment is based on Thomas Cook, travel agency as I have to select an organization from the travel and tourism hospitality industry. The assignment will be based on the overview of the organization, identifying its size and type of ownership, the types of product they sell and how the service is delivered to the customer. I
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