[pic] DeVry FIN 515 Group Project Company analysis as of 12/31/2013 and 12/31/2012 in USD 2012 2013 Profitability Ratios: Gross Margin 48.74 39.12 Operating Margin 11.37 10.21 EBITDA Margin % 13.39 12.21 Calculated Tax Rate % 37.80 30.21 Profit Margin (TTM) 6.96 5.67 Valuation Ratios: Price/Earnings (TTM) 113.38 115.21 Price/Book (TTM) 17.54 18.19 Price/Cash Flow (TTM) 153.19 158.30 Asset
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Case Study: Under Armour 1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five- forces analysis to support your answer. The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in. The following is my five forces analysis of the competitive
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opportunity to create business growth for the future. A big aspect of Under Amour’s growth strategy is expanding abroad, which also ties into how they plan to manage competition. Under Armour has established a solid position in the United States and Europe is a big opportunity to continue expanding. By expanding in Europe, Under Armour hopes to try and gain some market share from Nike, who is their largest competitor. Under Armour may need to adjust its messaging for Europeans, who are less impacted
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Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry
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Chapter Internal Factor Analysis Strengths and Weaknesses (SWOT) D.1 Under Armour Corporate Structure Analysis Internal Environment Under Armour Corporate Culture Analysis Below is some of the corporate culture that Under Armour Implemented to the company * Founder’s Beliefs Kevin Plank as a founder of the under armor, since the beginning of his leadership, has always emphasized to each of its employees to always believe that the UA will evolve into big company. * Leadership Culture
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SWOT Analysis Findings Nike is the world’s leader in equipment, sportswear, and of course athletic sneakers. As golf was introduced into Nike endorsements were used. “The company continued this strategy in 1995 by signing budding superstar Tiger Woods…”(Brna). The sport of golf may be one of the newest additions to Nike, but they thrive to compete against companies such as Adidas and Under Armour. Like Nike, Adidas and Under Armour completed a SWOT analysis on their organization and competition
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We Must Protect This House Under Armour Marketing Plan April 27, 2011 Table of Contents 1.0 Executive Summary…………………………………………..……….3 1.1 Keys to Success……………………………………………......…3 2.0 Marketing Environment………………………………………………4 2.1 Internal Factors…………………………………………………..4 2.2 External Factors………………………………………………….5 3.0 Marketing Plan………………………………………………………...5 3.1 Resources…………………………………………………………6 3.2 Objectives…………………………………………………………6 3.3 Marketing Strategy………………………………………………
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MQM 385 Summer 2008 Under Armour Strategic Analysis Team 2: Paul Huston. Ryan Marchand. Eric Webster. Rachel Eberle. Irén Ganèva. Lamar Wooley. Margaret Kobel. Table of Contents Executive Summary ___________________________________________________________2 External Analysis _____________________________________________________________3 Value Chain…………..…………………………………………………………………….3 Key Success Factors ……………………………………………………………………...7 Porter’s 5 Forces ……………...……………………………………………
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UNDER ARMOUR: CASE ANALYSIS Under Armour is a company based in the United States, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear. Founder Kevin Plank was a football player with the University of Maryland who got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey. This was the inspiration to make a T-shirt using moisture-wicking fabric for athletic performance. The company is a supplier of a much wider
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STRATEGIES: NIKE vs. UNDER ARMOUR Promotional & Advertising Strategies: Nike vs. Under Armour Contemporary Business March 8, 2015 Promotional strategy can determine a company’s success. Promotion, according to Kurtz, is the function of informing, persuading, and influencing a purchase decision (2013). Throughout this paper, I will compare and contrast promotional strategies between two major sporting apparel companies: Nike and Under Armour. I will also show how pricing
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