Equity | 2012 | Under Armour | 15.8% | Nike, Inc. | 21.4% | The return on assets ratio measures how effectively a company can earn a return on its investment in assets. In other words, ROA shows how efficiently a company can covert the money used to purchase assets into net income or profits. Based on Nike, Inc.’s ROE of 21.4%, it can be concluded that Nike, Inc. could be more efficient in utilizing its equity base and may have a better return to investors than Under Armour, whose ROE is 15
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Saiful Chowdhury 9/27/2015 Global Operations and Policy Under Armour’s Strategy in 2014 1. Describe the major components of the company’s strategy in the following areas: a. Product Line - Under Armour’s product line consists of apparel, footwear, accessories, and licensing. Under the apparel section, the company designed three lines of apparel gear: HeatGear, ColdGear, and AllSeasonGear. HeatGear was designed to be worn under equipment in warm to hot temperatures. It was engineered
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Under Armour vs. Nike A David and Goliath Story Nike is a multinational publicly traded company that originated in 1950s between partners who were determined in providing a competitive edge for athletes through footwear. Originally the partners started out with a storefront selling manufactured shoes until they decided to design their own in 1971. During the 1972 US track and field trials they found a local athlete to endorse their new shoe design, Steve Prefontaine (Nike Inc, n.d.). Prefontaine
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Promotional and Advertising Strategies Nike and Under Armour Contemporary Business BUS08 December 6, 2014 Promotional and Advertising strategies are similar but at the same time very different. The advertising strategy is designed to sell a product. It is basically one way communications from the company to the consumer. This provides the consumer information to make a purchasing decision (Schermerhorn, Osborn, Uhl-Bien, & Hunt, 2012). Where as a promotional strategy is two way
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Jake Phillips Case Study 1 Financial Reporting and Analysis Under Armour Inc. Under Armour is a sports clothing and accessories company. The company is a supplier of a wide range of sportswear and casual apparel mainly focusing on hi-tech sportswear for professional athletes. It has now broadened its horizons and Under Armour began offering footwear in 2006, it continues to expand its offerings. The company was founded on January 26, 1996 by Kevin Plank, a former University of Maryland special
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Securing retailers to stock Under Armour products in their stores-UA’s distribution capabilities are growing stronger and are definitely helping drive the company’s revenue growth. We do not see any credible evidence that any UA’s resource strengths and capabilities have developed beyond just being core competencies. To qualify as a distinctive competence, UA must have resource strength or competitive capability that is competitively superior to those possessed by Nike and the adidas group. We see
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Introduction Under Armour, Inc. was founded by Kevin Plank, a former University of Maryland football player, in 1996. The company’s mission is “to improve all athletes through passion, design, and relentless pursuit of innovation” (The Business of Under Armour website, 2016). Plank had a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it (The Business of Under Armour website, 2016). All of its products
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1. What are the strategically relevant factors in the macro-environment (PESTEL analysis)? Strategically relevant factors in the macro-environment consist of: social, technological and legal forces in the case of Lululemon Athletica, Inc. Social Factors: This includes that of lifestyle, and the want and need of living a healthy lifestyle. Evidence in the case points to people over the age of 60 who are looking to lead a healthier life and to live longer. This becomes a demand in the market, leaving
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Under Armour first quarter of the New Year started out with a bang. According to the financial reports released at the end of the first quarter, Under Armour experienced a growth of about 36% in net revenue (Under Armour 1). There are many reasons as to the tremendous quarter growth of the company, but it is Under Armour’s motto: “innovation around fit” that makes this company and its products unique in the sports world. The company developed new products that have made them stand out in new sports
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Patrick Hartrich ICM 409: Methods of Integrated Marketing Communications Due: 2/2/15 SWOT Analysis for Nike stores Strengths 1) Wide selection of products: each category has a variety of choices to choose from 2) Targets a number of age groups and genders, along with your fitness enthusiast and “average joe” 3) Perception of stylish workout attire, compared that of Under Armour and Adidas 4) Have store locations/headquarters all around the world 5) Many sports icons are associated with
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