for his guidance and directions in writing this action research report. To Mr. Imoro Musah Daniel, what would I have done without you? I will forever be grateful to you for the advice and support I had from you during the writing of this research work. I am also indebted to my Mother Mrs. Agnes Acquah, and Mr. Frank Boakye Financial Accounting Tutor at Pope John Senior High School, Koforidua, for their support during the writing of this research report. My profound gratitude also goes to all
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account management: relationship (guanxi) model Y.H. Wong Department of Business Studies, Hong Kong Polytechnic University, Kowloon, Hong Kong Introduction There are three major marketing problems facing most international firms today: the difficulty, arising from product range diversity, of segmenting its customers and maintaining long-term relationships with key customers; second, the obstacles of obtaining long-term business contracts from big multinationals; and third, how do the firms evaluate
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customer attention and preference, brand positioning and value-based pricing strategy will be used to implement as marketing programs. In the long-run sustainability and growth, Doug and Paul will consider using the loyalty program to keep long term relationship with customers. Table of Contents Executive Summary 1 1.0. Introduction 3 1.1. Purpose 3 1.2. Case Summary 3 1.3. Relevant marketing theory definition and explanation 4 2.0. Problem/Issues Identification 5 3.0. Issue
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School/Portfolio: | The Business School | Course Code/ID: | BUMGT5921 | Course Title: | Organizations: Behaviour, Structure, Processes | Teaching Location: | Melbourne Institute of Technology | Program(s): | Master of Business Administration | Coordinator: | Dr Syed Uddin | Level: | Introductory | Semester: | 2/2013 | Prerequisite(s): | Nil | Corequisite(s): | Nil | Exclusion(s): | Nil | Credit Points/Progress Units: | 15 | ASCED Code: | 080307 | Adopted Reference Style
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MGT 1203 International Trade Management Case I Overview and Rubric Breezy Air Filters - Redefining the Business Coming up for air Breezy Auto Parts has been supplying the North American automobile industry with carburetors and air filters for more than half a century. With revenues of about $100 million a year, it is a significant player in the parts industry. Initially, it supplied carburetors and filters to each of the Big Three domestic manufacturers. When foreign car manufacturers
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Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that
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INTRODUCTION Since the 1980s, the concept of ‘sustainability’ became a phenomenon that was widely embraced by many government agencies and corporations worldwide. The importance of sustainability has grown especially in the context of rising global competition and economic downturn with research indicating that 93 percent out of 800 global CEOs acknowledging the important role of sustainability in their companies’ success [Refer to Figure 1 and Appendix A]. (Gibson & Hassan 2005; Lacy &
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Taking foreign holidays, participating in face-to-face business meetings abroad or eating out-of-season fruits are all experiences that have become common-place thanks to the air transport sector. In particular the air transport sector has gone through an immense development and transformation throughout the years. Not only because of the increased legislation and regulation from market regulators, but the change in the industry is also a response to the increased competition and the rapid changing
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Introduction A paradigm shift currently indicates the global challenges that industries are facing and more companies are pressured to embrace sustainability as business conditions change. However, only recently corporations started integrating sustainability as the part of their business strategy as they came to recognize that it is an essential part in growing and establishing themselves as the leader in the competing environment. A well-executed sustainability strategy can enhance the company’s value
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5. Project Planning and Feasibility Studies Project planning is part of project management, which relates to the use of schedules such as Gantt charts to plan and subsequently report progress within the project environment. Initially, the project scope is defined and the appropriate methods for completing the project are determined. Following this step, the durations for the various tasks necessary to complete the work are listed and grouped into a work breakdown structure. The logical dependencies
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