Identity based views of the corporation Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image Abstract Purpose – The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in the European Journal of Marketing in 1997. Design/methodology/approach – The paper takes the form of a literature
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334 Business Intelligence Journal July ANALYSIS OF THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND STRESS CAUSED BY THE ORGANISATION: A STUDY OF NURSES Zeynep Kalyoncu Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Ankara, Turkey Email: zkalyoncu@gmail.com Semra Guney Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Ankara, Turkey Email: semguney@hacettepe
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components of the marketing discipline. Chapter 1 defines marketing and explores some key concepts, including customers and target markets, the marketing mix, relationship marketing, the marketing concept, and value. Chapter 2 provides an overview of strategic marketing issues, such as the effect of organizational resources and opportunities on the planning process; the role of the mission statement; corporate, business-unit, and marketing strategies; and the creation of the marketing plan. These issues
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The Development of a Measure of Business Process Orientation and its Link to the Interdepartmental Dynamics Construct of Market Orientation by Dr. Kevin McCormack President DRK Research and Consulting LLC Kmccormack@drkresearch.org tel.205-733-2096 fax 205-733-2094 2232 Baneberry Dr. Birmingham, AL 35244 March, 1999 ABSTRACT Interdepartmental and cross functional interaction are proposed to be critical to business success in today’s environment. Interdepartmental dynamics
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Virtual Management - a New Business Organization Paradigm JJ Murphy Negotiation Newsletter Calum Coburn Co Ltd ( private paper). This article discusses how traditional organizational management methods and structures are failing to adequately accommodate a complexity-based world view, which is characterized by discontinuous change, hyper competition and the exponential explosion of information science. Virtual organizational management is the needed change in the management paradigm. ------
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Journal of Business Research 60 (2007) 277 – 284 Hofstede's dimensions of culture in international marketing studies Ana Maria Soares a,⁎, Minoo Farhangmehr a,1 , Aviv Shoham b,2 a School of Economics and Management, University of Minho, 4710-057, Braga, Portugal b Graduate School of Management, University of Haifa, Haifa, 31905, Israel Received 1 March 2006; received in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between
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Communication Table of Contents Abstract……………………………………………………………………………………..4 Introduction…………………………………………………………………………………5 Chapter One: History of Ethical Theory Development Introduction……………………………………………………………………………….…6 Definition of Ethics Business Ethics and Individual Ethics: Is There a Difference?…………………….…..7 Virtue Ethics…………………………………………………………………………............9 Practical Wisdom……………………………………………………………….14 Eudaimonia……………………………………………………………………...15
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the implications of this announcement and suggesting what your company should do in order to be prepared for this change within one year. Question 2 Marketing is continuing to evolve. Identify and explain what in today’s marketplace you consider to be the important elements in the making of quality decisions within the overall marketing planning process. Illustrate your answer with appropriate
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A systems perspective on supply chain measurements Stefan Holmberg The Authors | Stefan Holmberg, Division of Logistics, Lund University, Sweden Abstract | Both practitioners and research scientists have noted a number of problems regarding measurement activities during the past decade. The problems reported suggest that measurement activities are fragmented both within and across organizations. Expands on a systems perspective on supply chain measurements and describes how problems can
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advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that the application of the marketing and its associate strategies can gain the consumers’ trust and loyalty, and in return, can enjoy the benefits
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