02 Digital Marketing Strategy What’s inside: An introduction to some key terms and concepts and a guide to understanding strategy. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action. Digital Marketing Strategy › What is marketing? Digital Marketing Strategy › Introduction 2.1 Introduction A strategy indicates the most advantageous direction for an organisation to take over a defined period of time. It also
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Introduction The concept of the learning organisation (LO) has gone through many combinations and permutations over the last decade in terms of theoretical development and attempts at practical application. The fervent interest in the LO stems from what Senge (1990; Senge et al., 1994) calls the age of globalisation where one source of competitive advantage is the ability and rate at which an organisation can learn and react more quickly than its competitors. Some writers have used the term LO interchangeably
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Portland State University School of Business Administration MGMT 446 – INTERNATIONAL MANAGEMENT Fall, 2011 Dr. Sully Taylor Office hours: 3-5 Tuesdays and by appointment. SBA 560C; email: sullyt@sba.pdx.edu Phone: 503 -725-3761 COURSE CATALOGUE DESCRIPTION AND PREREQUISITES: Study of the managerial functions and problems related to international business activity. The focus of this course is on the management of foreign trade, direct investments, and international operations
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kenyatta university Introduction to business and management Prof.Alex selel 2006 Undergraduate study in Economics, Management,Finance and the Social Sciences This is an extract from a subject guide for an undergraduate course offered as part of the kenyatta university International Programmes in Economics, Management, Finance and the Social Sciences. Materials for these programmes are developed by academics at the kenyatta university School of Economics and Political Science (LSE). ContentsIntroduction1Aims
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COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately
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The University of Nottingham, Ningbo, China Division of International Business China and the World Trade Organization P13608 Module Outline Module Convenor: Dr Chieh Huang AB Room 379 chieh.huang@nottingham.edu.cn Office hours: Monday 10:30-12:30 10 credits TB329 Tuesday 2-4 PM 10 weekly two-hour lecture/seminars The course is taught by way of lecture/seminars which are two hours in length. The form of the lecture/seminars will be flexible, depending on the topic under consideration. Students are
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predictions, the more informed decisions can be. Some forecasts are long range, covering several years or more. Long-range forecasts are especially important for decisions that will have long-term consequences for an organization or for a town, city, country, state, or nation.(Stevensons- 11e). In simple terms, forecasting is the predicting future results from the present context using forecasting tools such as statistical analysis, regression analysis, moving average, time series, etc. Larger samples
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London School of Business & Management BTEC Level 4- HND in Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title & Type Assignment No Date Set Due Date Semester / Academic Year 90665 Unit 4, Marketing Principles HND in Business Achila Amarasinghe Understanding marketing principles: Unilever PLC Case study 1 w/c 06-10-2015 09-01-2015 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation
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| Sept 2012 |Submission deadline: |16 November 2012 | |Referencing: |In the main body of your submission you must give credit to authors on whose research your work is based. Append to your | | |submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this | | |assignment
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of topics from which to choose. For example, topics that fall within the domain of motivation, leadership, group dynamics, organizational culture, and job satisfaction, to name a few, are important, broad areas that have been the subject of much research and discussion in the study of behavior in organizations. When working with such broad topic areas, it is important to narrow the focus of the paper to a specific model or approach. Topics such as the labor market for IT workers, changing demographics
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