of Western Sydney Australia. Corresponding Author & Co-Author Sobia Mahmood PhD Scholar & Research Asistant Department of Management Sciences BahriaUniversity, Naval Complex, Sector E-9, Islamabad, Pakistan Cell: 0321-5342940 Office: +92-51-9260002 Ext. 260 sobia.mahmood1@gmail.com; sobia.mahmood@bahria .edu.pk Biographical Note: Sobia Mahmood is a Research Assistant & Visiting Faculty at Bahria University, Pakistan. At present, she is a PhD scholar at Bahria University
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The Development of a Measure of Business Process Orientation and its Link to the Interdepartmental Dynamics Construct of Market Orientation by Dr. Kevin McCormack President DRK Research and Consulting LLC Kmccormack@drkresearch.org tel.205-733-2096 fax 205-733-2094 2232 Baneberry Dr. Birmingham, AL 35244 March, 1999 ABSTRACT Interdepartmental and cross functional interaction are proposed to be critical to business success in today’s environment. Interdepartmental dynamics
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edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics
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Abstract: Most research on marketing practices, and improved sales turnover was related to big firms. In this study, based on the theoretical framework, a model was developed to investigate the effect of marketing practices on sales turnover in small firms. The findings show that the three components of marketing practices are related positively to business performance in terms of sales turnover of small firms. The further analysis also confirmed that customer orientation and competitor orientation
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Business research Business research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. It comprises a series of steps designed and executed, with a goal of finding answers to the issues that are of concern to the manager in the work environment. This means that the first step in research is to know where the problem areas exist in the organization, and to identify as clearly and specifically as possible the
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chapter includes five parts namely; (1) Background of the Study, (2) Statement of the Problem, (3) Significance of the Study, (4) Definition of Terms, and (5) Scope and Delimitation of the Study. Part One, Background of the Study, justifies the needs for the investigation, and discusses the importance of selecting the problem. Part Two, Statement of the Problem, state clear and sharply defined statement relating to the actual problems of the study. Part Three, Significance
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A Term paper On Training & Development of Employees A case study of An Orascom Telecom Company (Banglalink™) Course Title: Human Resource Management Course Code: HRM 363 University of Information Technology & Sciences (UITS) Submitted to: Ayesha Binte Safiullah Lecturer Faculty of School of business University of Information Technology & Sciences Submitted By:
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CHAPTER 1 The importance of understanding consumer behaviour CHAPTER CONTENTS Introduction Defining Consumer Behaviour Consumer Behaviour in Context Consumer Behaviour and the Marketing Mix Consumers and Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References LEARNING OBJECTIVES After reading
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and Australia but to some extent also in North America, and in industrial marketing, especially in Europe, this paradigm shift has already taken place. Books published on services marketing[15-17] and on industrial marketing[18-20] as well as major research reports published are based on the relationship marketing paradigm. A major shift in the perception of the fundamentals of marketing is taking place. The shift is so dramatic that it can, no doubt, be described as a paradigm shift[21]. Marketing
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Interdisciplinary Management Research V QUALITY MANAGEMENT IN EDUCATION Suzana Vlašić1, Smiljana Vale2, Danijela Križman Puhar3 3 smiljanavale@net.hr Financial Manager, Maistra d.d., Croatia, danijela.krizman.puhar@maistra.hr 2 ____________________________________________________________ ____ Abstract Having considered the current situation of the Croatian educational system and the quality of all its individual components, we can’t help but notice that the awareness of the importance
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