(C) Niedermeier. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis
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Vietnam National University – HCMC International University SCHOOL OF BUSINESS ADMINISTRATION COURSE SYLLABUS[?] BA121IU International Economics Note: The outline with specific venue and time, and updated learning materials for the current semester will be provided to the enrolled students by the lecturer 1. COURSE STAFF Lecturer: Ho Nhut Quang. Ph.D Room: A.401 Telephone: 0903339767 E-mail: hnquang@hcmiu.edu.vn Consultation
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Without question, "sustainability" is the latest buzzword in many sectors, public and private, for-profit and nonprofit. Is it just the latest fad? This paper, the first phase of a larger research project, agues that sustainability is "creating permanent shift in the very nature of business." Sustainability integrates three spheres--profits, the planet, and people--often viewed as competing or contradictory. How can management integrate them to boost the "triple bottom line?" This study identifies
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Unit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’
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Speaking Skills English Reading Skills Business English Advanced English Skills Introduction to English Literature 40-41 Credits 9 3 3 3 3 3 * Prerequisite ENG 101 & 102 Note: students not exempted from ENG 101 and ENG 102 will have to take ENG 101, ENG 102 and ENG 105. Note: students exempted from ENG 101 and ENG 102 will have to take ENG 105, ENG 106, ENG 202 Computer Skills CIS 101* CSC 101** Fundamentals of Computer System Introduction to Computer Science 3 3 3 * For students without basic
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BUS101 Introduction to marketing and Communications (MID-TERM ASSIGNMENT) General Instructions Your first formal assessment is an opportunity for you to demonstrate your understanding of the material from the marketing management part of the module (up to and including communication). The task requires you to address a short fictional case. In addressing the assignment topic you must draw explicitly on the chapters and articles noted on QMPlus. You do not need to do reading beyond the module
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compare and contrast two national cultures in terms of marketing practices. Particularly this work investigates Chinese and American national cultures as well as their impact on marketing mix. Along with general cultural information, this work provides current trends in national culture of these countries. Finally based upon findings the research gives some recommendations. Five cultural dimensions As companies around the globe started to expand their business beyond their domestic borders, the phenomenon
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students in developing their research proposal and to assist them in defining their mode of enquiry. The course has been constructed to guide students through a range of issues and considerations which should inform their general approach to research. It will give students a general introduction to scientific research, its methodologies, its challenges and its organization. This course permits an understanding of the various decisions and steps involved in preparing a research proposal which includes
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348 HUMANIORA Essays on Business and Leadership Ethics Tuomo Takala TURUN YLIOPISTO UNIVERSITY OF TURKU Turku 2012 ISBN 978-951-29-5010-2 (PRINT) ISBN 978-951-29-5011-9 (PDF) ISSN 0082-6987 Painosalama Oy – Turku, Finland 2012 A note from the writer I was born in 1955 and am a professor of management and leadership at the University of Jyväskylä, with a solid academic track record. My main academic work has been research in the area of business ethics and corporate social
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