Marketing Research Proposal Customer Satisfaction Survey – Vodafone Australia Name: Yiwei Liu (Evan) Student ID: OIN2003 Subject: HC2022 CONTENTS 1. Introduction 2. Objectives 3. Desk Research 3.1 Purpose 3.2 Procedure 4. Qualitative Research 4.1 Purpose 4.2 Population & Sampling 4.3 Procedure 5. Reporting 6. Timing 7. Fees Introduction Telecommunication defined as to communicate over a long distance
Words: 1386 - Pages: 6
2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through
Words: 14415 - Pages: 58
found it important to have design and research capability in China. As it turns out, answering those questions also served to shed some light on the Chinese auto market as a whole – what it looks like today and where it's going over the next few years. Of course, the basic idea of developing new facilities and human resources in a foreign market is to be able to better design and build cars for that market. In terms of design, this isn't a new concept. In terms of BMW
Words: 765 - Pages: 4
The manufacturing TQM and service quality literatures: synergistic or conflicting paradigms? Rhian Silvestro Warwick Business School, University of Warwick, Warwick, UK Introduction Although most of the exponents of TQM explicitly claim that TQM is transferable to services, the precepts and practices have been derived from the experience of consultants and practitioners in manufacturing. Both the US and Japanese “gurus” focus and address their work primarily to manufacturers, with application
Words: 11828 - Pages: 48
T oday’s successful companies have one thing in common; strong customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value. Marketing is just as important for non-profit-making organizations as it is for profit-making ones. It is very important to realize that at the heart of marketing
Words: 2190 - Pages: 9
Journal of International Business Studies (2006) 37, 525–543 & 2006 Academy of International Business All rights reserved 0047-2506 $30.00 www.jibs.net Cross-cultural competence in international business: toward a definition and a model James P. Johnson1, Tomasz Lenartowicz2 and Salvador Apud3 Crummer Graduate School of Business, Rollins College, Winter Park, USA; 2Deparment of Management, International Business and Entrepreneurship, College of Business, Florida Atlantic University, Boca
Words: 13004 - Pages: 53
of topics from which to choose. For example, topics that fall within the domain of motivation, leadership, group dynamics, organizational culture, and job satisfaction, to name a few, are important, broad areas that have been the subject of much research and discussion in the study of behavior in organizations. When working with such broad topic areas, it is important to narrow the focus of the paper to a specific model or approach. Topics such as the labor market for IT workers, changing demographics
Words: 5306 - Pages: 22
Consuming Dark Tourism: a call for research Contact Author Start Your Own SelectedWorks Available at: http://works.bepress.com/philip_stone/5 Notify Me of New Work e-Review of Tourism Research (eRTR), Vol. 3, No. 5, 2005 http://ertr.tamu.edu ______________________________________________________________________________ Philip R. Stone Department of Tourism and Leisure Management University of Central Lancashire Dark Tourism Consumption – A call for research There is an increasing plethora
Words: 2520 - Pages: 11
NORTH- HOLLAND Marketing Orientation and Company Performance Industrial vs. C o n s u m e r G o o d s C o m p a n i e s George J. Avlonitis Spiros P. Gounaris Marketing orientation, still an intriguing concept for man),, carries the pledge of superior company performance through the satisfaction of customer's needs. This article draws conclusions from an empirical investigation showing that this relationship does really exist and, in the case of industrial markets, building a marketing orientation
Words: 11900 - Pages: 48
02 Digital Marketing Strategy What’s inside: An introduction to some key terms and concepts and a guide to understanding strategy. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action. Digital Marketing Strategy › What is marketing? Digital Marketing Strategy › Introduction 2.1 Introduction A strategy indicates the most advantageous direction for an organisation to take over a defined period of time. It also
Words: 7307 - Pages: 30
