Date: June 26, 2014 Re: International Business- Assignment 4 Questions 1. Discuss the implications of globalization on the food industry in China. 2. What makes China so attractive to U.S. food companies? Discuss why it is important to gain 3. Reflect on the standardization versus adaptation debate as it relates to marketing fast food and processed food in China. Using the ‘4Ps’ of marketing, discuss how companies should approach the market. Which elements in the marketing mix can
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activity Kentucky Fried Chicken (KFC) is a famous fast-food shop, which sells chicken-related food mainly. It is a multinational company. It has branch stores over the world including United Kingdom, China, Thailand, Kuwait, Spain and Pakistan. It sold over 800,000,000 chickens a year. (Smith, 2010) It succeeds in gaining such a large market share because most of the people love fried food. However, KFC provides unhealthy, even harmful foods to customers. Almost all the products contain chicken and
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participants will name one healthy food choice in each of the five food groups. Cereal in grain groups, an apple is in fruit groups, vegetable juice in vegetable groups, Yogurt in milk groups, cooked lean meat in meat groups. At the end of presentation, participants will have adequate information to prevent or control diabetes by self-management , and lifestyle changes. This will include dietary regimen, and physical activities, making healthy food choices, understanding portion sizes and learning the
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genetic, chronic intestinal disorder in which damage to the protrusions, known as “villi” that line the small intestine, is triggered by a toxic reaction to the ingestion of a protein found in wheat gluten or similar proteins (“Gluten-free foods,” 2011). These toxic food-grain antigens are found in wheat, rye and barley. If
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P a g e | 1 of 5 Series on Understanding Business Law & Regulations As a small business owner, you are subject to the same regulations as large corporations. Even if you’re starting out on a small level and planning to grow, you must comply with business laws and regulations from the day you open for business. This month: Advertising Law: Truth in Advertising Product Labeling Advertising Specific Products You’ve got a great product or service to sell, and you’re anxious to begin promoting
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company’s product range is plentiful with several flavors including cream, frozen yogurt or sherbet, made with natural ingredients. 1.2. Ben & Jerry’s Today In April 2000, Ben & Jerry's sold the company to British-Dutch multinational food giant Unilever. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base.
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delight the world through foods and brands that matter’ (Kelloggs). Regarding to our case study, Kellogg`s vision in India was to serve a bigger choice in the food industry and also apart of cereal they wanted to expand into snack and frozen foods in U.S. * Objectives: Kellogg`s objectives included such as support physical activity for the population, promote exercise, sponsor activities (studies). Kellogg became the main sponsor of swimming in Britain. Also they introduce food labelling which is providing
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right: changing demographics Mainstream consumers driving income growth Aging population Postponed life stages Increasingly independent women 3. Understanding the mainstream consumer: new spending patterns Growing discretionary spending Aspirations-driven trading up Emerging senior market Evolving geographic differences 4. Understanding the mainstream consumer: behavioral patterns The still-pragmatic consumer The individual consumer The increasingly loyal consumer The modern shopper
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in MBA 518 FOOD AND NUTRITION MANAGEMENT Submitted to: Prof. Israel N. Abarratigue Course Adviser Submitted by: Tisha Marie R. Ongcoy MBA- HRM – 1 ASSIGNED TOPIC OUTPUT AND COMPILATION TOPIC : Maintenance of Health through Good Nutrition and Safety Food Practices CONTENTS: 1. Food Related Illness and Allergies 2. Hygiene, Sanitation and Safety Control in Food REFERRENCES: * US NRA ServSafe® Food Manager Certification Course 2011 Module 1. FOOD RELATED ILLNESS
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delivering, and exchanging values. They do this by understanding their customers, describing the product and making the product available to the customers, For example, diet coke, consumers buy them for reduced calories. The consumers should be able to receive the reduced calorie it promised and at a good price compared to the alternative and at a convenient location. It should also be worth the price paid compared to other brands. It should also have the label describe the content of the calorie without
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