Global Marketing 7e Warren J Keegan & Mark C Green Chapter 02 The Global Economic Environment Presentation adapted by Alfred Lowey-Ball For (International) Marketing management course Fall semester 2014 UBI-BA2 Brussels Chapter 02 Outline (The Global Economic Environment) 2-0 2-1 2-2 2-3 2-4 2-5 2-6 Introduction The world economy—an overview Economic Growth stars Classification of countries by income Market opportunities in DCs World population trends Dealing with currency risks 2
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www.pwc.com/ceosurvey Growth reimagined Retail industry summary Key industry findings from the 14th Annual Global CEO Survey Retail industry summary This is a summary of the findings in the retail sector based on interviews with 75 retail CEOs in 30 countries. To explore the full results of the 14th Annual Global CEO Survey, please visit www.pwc.com/ceosurvey. The global economy is still recovering from the worst economic crisis in 75 years, as many countries grapple with the aftermath
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India with 133,560 employees (including subsidiaries) as of March 2011.[1] Infosys is ranked 28th globally in the list of IT services providing firms.[2] It has offices in 33 countries and development centers in India, China, Australia, UK, Canada, Brazil and Japan.[3]The company offers software products for the banking industry and business process management services also provides end-to-end business solutions. Infosys Technologies has emerged as the best company to work for in India, according
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Contents 03 Editorial 04 The emerging consumer in 2015 12 A sum of different parts 20 e-Commerce and the emerging consumer 30 Focus on travel 36 Focus on autos 40 Focus on healthcare 46 Brands and the emerging consumer in 2015 62 Brazil: Steady decline continues 64 China: A life online 66 India: New government, strong consumer 68 Indonesia: An under-penetrated market 70 Mexico: Structural potential, cyclical hurdles 72 Russia: Dark clouds gather 74 Saudi Arabia: The
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Walmart’s Global Expansion 1.How does expanding internationally benefit walmart? Wal-Mart needed international expansion critically to remain a successful company. The main reason Wal-Mart needed to go global was because they could no longer achieve the growth needed in the US. This market was saturated. The United States represents only four percent of the world’s population, which meant Wal-Mart was missing out on ninety-six percent of the world’s potential customers. (Govindarajan
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BACKGROUND - Characteristics of the fictional company JD Hair Solution is a company founded by two childhood friends which specializes in hair products for men, women, and kids. The company sells products for: Hair colors, hair restoration, hair wash, hair moisturizing, hair shine, hair protection, and hair growth. The company is currently reaching sales of more than 200,000 million per year. Our products are sold in The US (New York - Headquarters), Dominican Republic, Colombia, Mexico, and
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Food Chemistry Food Chemistry 101 (2007) 397–400 www.elsevier.com/locate/foodchem Analytical, Nutritional and Clinical Methods Method development for the determination of manganese in wheat flour by slurry sampling flame atomic absorption spectrometry ´ Rennan G.O. Araujo, Fabio de S. Dias, Samuel M. Macedo, ´ Walter N.L. dos Santos, Sergio L.C. Ferreira * ´ ˆ ´ ´ ´ Universidade Federal da Bahia, Instituto de Quımica, Nucleo de Excelencia em Quımica Analıtica da Bahia, ´ Campus Universitario
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BIBLIOGRAPHIC INFORMATION Title Source Author 1 Author 2 Author 3 Publication/Conference Edition Document Type CPI Primary Subject CPI Secondary Subject Geographic Terms How Local Companies Keep Multinationals at Bay Harvard Business Review Online Bhattacharya, Arindam K. Michael, David C. NA Harvard Business Review, March 2008 NA Article Economics International Trade; ; ; Malaysia; Others Abstract To win in the world’s fastest-growing markets, transnational giants have to compete with increasingly
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Executive Summary The aim of this report is to focus on the major decision that the management team of Nestlé had to take in determining whether to introduce the Partners’ Blend Coffee into the UK market with their own Nestlé Initiative or to introduce the coffee into the market with Fairtrade certification. This decision was prompted by the feedback they received from their customers to introduce a coffee line that has Fairtrade certification. The main idea of the Fairtrade movement is to
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region of Kimberly-Clark, the large consumer products company, was thinking about the many management changes spreading through the company almost like a virus. Less than a decade earlier, Kimberly-Clark had hired an Argentinean, Sergio Nacach, from Unilever. Nacach’s first job had been to run Kimberly-Clark’s operations in the small Central American country of El Salvador. Now, Nacach was running the Andean region for K-C and producing impressive business results. Because of his outstanding results
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