| UNIVERSITY OF DAR ES SALAAMBUSINESS SCHOOLDepartment of Marketing | | | | | | | | | | | | | MASTER OF INTERNATIONAL BUSINESS (MIB) INVESTMENTS IN EMERGING MARKET Question : Critically describe corporate social responsibility in the context of emerging economies INTRODUTION Definition of the Key Terms Emerging economy: These are rapidly growing and volatile economies of certain Asian and Latin American
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1. The Company Costa Coffee is a specialist coffee shop concept that is part of Whitbread, a FTSE-listed British leisure company operating in UK. Costa Coffee has been growing in sales, profits and number of outlets in the past 4 years with 75%, 86% and 39% growth respectively. Table 1.1 Key Financial Ratios 2011-2015 (in GBP Millions) Ratio 2014/15 2013/14 2012/13 2011/12 Turnover 952 805 670 542 Profit (Loss) before Taxation 125 93 87 67 Profit Margin 0.13
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This PDF version of the Unilever Annual Report and Accounts 2007 is an exact copy of the document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2007 have been audited. Sections that have been audited are set out on pages 69 to 121, 125 to 126, 128 to 130 and 133 to 135. The auditable part of the report of the Remuneration Committee as set out on page 49 has also been audited. The maintenance and integrity of the Unilever website is the responsibility
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care brand owned by Unilever. Dove products are manufactured in the Netherlands, United States, Germany, Ireland and Brazil. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of a dove, the colour of which often varies. Dove's products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care and facial care products. Dove soap was launched in the United States in 1957, years after Unilever acquired soap factory
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ae/2011/07/pestel-analysis-unilever-global.html http://ec.europa.eu/enterprise/sectors/toys/ http://kimarketingintl.com/hot-new-toys-trends-from-toy-fair-2012/ http://www.key4communications.com/en/toys/analisis/the-european-toy-industry_91.html ECONOMIC The European Union is the largest toy market in the world. Consumers spent in 2011 a total of €16.5 billion in toys, compared with €15.6 billion in the US, €4.3 billion in Japan, €3.9 billion in China, and 2.2 billion in Brazil. The European toy
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Ben & Jerry’s Analysis By:Group 2 The case presented on Ben & Jerry’s Homemade ice-cream is complex and produces a considerable amount of deliberation. In the following pages we hope to give you a synopsis of Ben Cohen & Jerry Greenfield, as well as the company they created, while attempting to carefully construct answers to the questions posed on specific issues raised by Mr. Brasel in the power point slides he provided to the class. The
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blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s, Becel
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women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutchconglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world includingElidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastand is the number one hair care brand in Brazil, Argentina, Bolivia, Sri
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meeting the challenges of the contemporary business environment ■ Spotlight on emerging economies: Provides insight into the emerging economies of Brazil, Russia, India and China, and their place in the global economy ■ Meet the CEO: Your chance to learn about some of the most influential business leaders in the world, from the CEO of multinational Unilever to the chairman of Mitsubishi ■ Critical thinking: Recurring themes and critical thinking boxes in every chapter encourage debate on key issues
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BLOND AND TALL ARE BEAUTIFUL .” - MR. PHILIPPE HAROUSSEAU, DOVE’S MARKETING DIRECTOR 3. HISTORY oF UNILEVER William Hesketh Lever, founder of Lever Bros, an Anglo-Dutch Company which was formed in the year 1930 by the merger of British soap maker “Lever Brothers” and Dutch Margarine producer “Margarine Union”. The merger unit formed two separate entities known as Unilever Plc in London and Unilever NV in Rotterdam, The Netherlands. 4. DOVE In 1940, Formula for Dove Soap Bar. World War II -Recognized
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