------------------------------------------------- Top of Form Bottom of Form * * * ------------------------------------------------- Top of Form SignUp|Loginor use Bottom of Form * Home * Articles * Docs * Concepts * BrandGuide * Colleges * Forum * Careers * FunCorner * Quizzes * You are here: Home BrandGuide FMCG Lifebuoy Lifebuoy < Lever Ayush.. | | Liril 2000.. > | Lifebuoy | Parent Company | HUL | Category | Personal Care – Soap
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productos de belleza, limpieza de casa, y de salud. Sus principales objetivos es mantener el prestigio y popularidad de sus productos, desarrollar nuevas ideas para mantenerse en el mercado y mejorar o adaptar sus productos a unos ya existentes. Unilever es uno de sus competidores más fuertes hoy en día. Los sistemas de información son una fuente muy importante para mantener una empresa competitiva y P&G estaba teniendo problemas en ese aspecto. Sus métodos para la creación e implementación
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Lifebouy “Swastya Chetna” (A Brief Analysis) Honours for Lifebuoy’s Swasthya Chetna programme Lifebuoy is the first brand to ever be honored by the Indian postal department with a special Lifebuoy Swasthya Chetna postal cover, released to mark World Health Day on 7 April 2006 by the Indian postal department which released a special Lifebuoy Swasthya Chetna postal cover. About Lifebouy In 1930’s Uniliver started the “Clean Hands help guard Health” campaign in US to encourage consumers to
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SWOT ANALYSIS STRENGTHS At the Company level: Skin lightening technology – Hindustan Unilever Limited is thefirst company which introduced a fairness cream – Fair andLovely - with the special skin lightening technology in India. Thisgave HUL first mover benefit. Research centre – HUL s research centre is amongst the largestresearch establishments in India’s private sector industry. Thisenables it to speed up its research activities and developtechnologies based on latest market requirements
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Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato
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and convenient to offer products to consumers ->extensive retail network -> connected seamlessly by most sophisticated distr. chain -> royal retailers -> bec. a large portion of rev comprised of Unilever products -> promotion: advertise on radios, magazine, daily press, billboards -> cost 10% of annual turnover product -> philosophy: high quality, premium-priced finances competitor: P&G, Colgate Palmolive;
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Lifebuoy was a lowly red coloured carboxylic bathing soap which has been in production for a very long time. Initially it was advertised as carboxylic soap which kills germs. It was advertised as the ideal soap for the factory worker. Soap which killed germs and brought freshness to the heavily sweating and sometimes also dust covered worker The carboxylic soap of yore is no more only the germ killing bathing delight. It is now manufactured in several variations of colours, scents and wrappers
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Unilever’s introduction Anglo-dutch company formed in 1930 by the merger of the British soapmaker Lever Brothers (founded in 1885 by William Hesketh Lever) and the dutch margarine producer Margarine Unie World's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) One of the first multinational companies, it currently operates in over 100 countries. Leading manufacturer and marketer of food, beverage, house and personal care products Evolution of
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Introduction Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. HUL works to create a better
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INTRODUCTION TO CRM 1.1 INTRODUCTION [pic] CRM, or Customer relationship management, is a number of strategies and technologies that are used to build stronger relationships between companies and their customers. A company will store information that is related to their customers, and they will spend time analyzing it so that it can be used for this purpose. Some of the methods connected with CRM are automated, and the purpose of this is to create marketing
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