Name Subject Professor : : : Mansukh Patel Strategic Business Marketing Mr. M Natrajan Paper: Market Demand / Potential – LUX Soap PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements
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HUL Q1 Net down 23% at Rs 1,019 crore * (Country's largest manufacturer…) FMCG giant Hindustan Unilever today reported 23.43 per cent decline in standalone net profit at Rs 1,019.25 crore for the first quarter ended June 30, 2013, on account of an exceptional income generated in the same quarter last year from the sale of properties. The company had reported standalone net profit of Rs 1,331.19 crore in the corresponding quarter a year ago. HUL's net sales during the period under review
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PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_
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HINDUSTAN LEVER LTD. About HUL Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co
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of Contents 1 Marketing Analysis Unilever 1 Competition 1 Competitor Analysis 1 Benchmark 1 Competitor Strategy 2 Positioning 3 Segmentation and Targeting 3 Future Positioning 3 Positioning Map 3 Marketing Mix 4 Communication 4 Identifying the target audience 4 Determining the Communication Objectives 4 Designing a message 4 Choosing media 5 Collecting feedback 5 Conclusion 5 References 6 Marketing Analysis Unilever In this report is to seen the marketing
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No:1325 HINDUSTAN UNILEVER LIMITED CONTENTS Introduction Products Strengths & Weakness Marketing Strategies Facts Growth Rates Awards & Recognitions Competitors Recent News Games INTRODUCTION Hindustan Vanaspathy Manufacturing Company (1931), Lever Brothers India Limited (1933) and United Traders Limited (1935) together formed Hindustan Lever Limited in November 1956. First foreign company to offer its 10% equity to the Indian public. Unilever owns 52% controlling
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Uyên 9. Phạm Thùy Dung 10. Nguyễn Quang Thái Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing, Unilever touches so many people’s lives in so many different ways
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also be delivering some additional (but secondary) utility. Fairness Cream Market Market Overview Indian fairness cream market is a highly developed and competitive space. The origination of the segment can be traced back to 1976, when Hindustan Unilever launched the first fairness cream in the Indian market. Over the years the market has grown to a size of Rs. 2,000 Crores (2010 estimate) The Indian fairness cream market clearly reflects the ongoing trend in the Indian cosmetic
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Ayush-60 Nirali-65 Contents Company’s overview Product overview Marketing mix Swot analysis Competitor analysis Recommendation COMPANY’SOVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutchcompany Unilever owns a 52% majority stake. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan
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INDEX INDEX 1 1. Introduction: 2 Definition of Strategic Management: 5 Literature Review: 9 Literature review analysis: 11 About Unilever: 12 Objectives: 16 Strategy of the company: 17 2. Research Methodology 22 Research Approach 23 Research Methodology 24 Research Methods: 25 Resource Requirements 25 Limitations of the Study 25 Employee’s performance 28 Nature of Competitive Environment of the company 30 Effective factors: 31
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