Arturo Chavez Business Cornerstone Procter & Gamble Introduction Corporate Social Responsibility (CSR) is a concept that has been introduced and used by businesses well over half a century, Corporate Social Responsibility is all about contributing back to social society through various charity projects from where companies have earned. CSR is how Companies are doing businesses in a way that can separate them from the competition in the minds of consumers; it gives companies enormous amount
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investment; those below the diagonal might be best sold or liquidated. On the next slide we have prepared a table, showing the overlaps and differences between Unilever`s business model and the GE model. The nine-box matrix offers a systematic approach for the decentralized corporation to determine where best to invest its cash. Unilever saw big opportunity in “healthy-living” brands. They achieved high quality of the product, full satisfaction of the product purchase among customers
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COMPENSATION MANAGEMENT Compensation is a key factor in attracting and keeping the best employees and ensuring that organization has the competitive edge in an increasingly competitive world. The Compensation Management component enables one to differentiate between one’s remuneration strategies and those of his competitors while still allowing flexibility, control and cost effectiveness. It provides a toolset for strategic remuneration planning that reflects organization culture and pay strategies
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WORKING CAPITAL PERFORMANCE ANALYSIS OF HINDUSTAN UNILEVER LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal
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marketing strategies. BACKGROUND Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. This arrangement
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opportunities and their impacts are discussed in the context of Unilever. Then the content of free market economy and necessity of government’s intervention has been discussed along with objectives of fiscal policies. Then at the last part, the movements and shift supply-demand curves have been discussed in addition, the price elasticity of demand. Answer of Part-1 Threats and opportunities are related to external environment. For Unilever, threats may come from suppliers, government, labor union, environmentalists
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Case Study In: Business and Management Case Study Case Study 3: Lifebuoy/Unilever Asia Private Limited (pg 196) Question 1 Design one TV commercial (s story board) and one print ad that “bring to life” the “big idea.” Answer: For the TV ads, i will keep it very simple. It will start with having the screen split vertically on one side a child would be washing his hands by using Lifebuoy product and on the other side similar child using a competitor product. After 10 seconds the child using
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Ben and Jerry’s Ben and Jerry’s Homemade was founded in 1978 in an old gas station in Burlington, Vermont. The company was started due to the owners (Ben Cohen and Jerry Greenfield) willingness to make a business successful. By early 2000, the company itself had become bigger than they expected with over 170 stores (scoop shops) across the United States and with international ties with inside supermarkets. The annual sales themselves had grown by $77 million to the company’s new equity of $237
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Corporation and the food giant Unilever under the subsidiary Unilever RFM Ice Cream, Inc.[1] The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in the 1930s. It later expanded its business by selling its ice cream and milk with Mead Johnson nationwide. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. In 1999, RFM entered a partnership with Unilever to produce and market Wall's
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MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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