extending product range in Pakistan, and give a broader idea of how the brand will be introduced and marketed in the current environment. Company Background Sunsilk is a product of United Kingdom, which was launched in 1954. Sunsilk was introduced by Unilever (LBPL), who are the largest consumer
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firms such as Johnson & Johnson, Unilever, Colgate-Palmolive, this approach of product innovation need to be carried out more effectively to maintain their competitive edge. Some of P&G’s lower sales volume products will become slowly phased out from market due to lower market demands, technology innovation and development driving changes in the product or the products simply mature over time and are replaced by functionally richer technology. P&G can learn from Unilever as the company influence the
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The following report will give a comparative analysis of the Marketing Strategies of the companies Unilever and Procter & Gamble (P&G) focusing on their brands Clear Anti-dandruff Shampoo and Head and Shoulders as these organizations are endless in itself alongside an extensive variety of products. This report has been aggregated under the direction of Ms. Fareeda Ibad for the Business Communication –II course. The expanding variety of items in the business sector has a tendency to elevate
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Brand housing: Best practice for brand architecture Manfred Abraham and Abigail Taylor Admap February 2011 Title: Author(s): Source: Issue: Brand housing: Best practice for brand architecture Manfred Abraham and Abigail Taylor Admap February 2011 Brand housing Manfred Abraham and Abigail Taylor Interbrand London House of brands and branded house are the best known options, but there is no onesize-fits-all model for brand architecture. It is important to build
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fatalities, zero injuries, zero motor vehicle accidents, zero process incidents, zero tolerance of unsafe behavior and practices – we aim to reduce risk not only to our employees but also to the wider community in which Unilever operates. Corporate Policy on the Environment * Unilever
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equity portfolios have been considered in this paper, portfolio from IT industry consisting of equity from Infosys Ltd, Wipro Ltd, MphasiS Ltd, HCL Technologies Ltd and Cyient Ltd; portfolio from FMCG industry consisting of equity from Hindustan Unilever Ltd, Procter and Gamble Ltd, Marico Ltd, Nestle India Ltd and ITC and the Last portfolio from automobile sector consisting of equity from Maruti Suzuki India Ltd, Hero MotoCorp Ltd, Bajaj Auto India Ltd, Mahindra and Mahindra Ltd and Tata Motors
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Nike Dilemma: Still waiting for them to "do it"! Another corporate giant having its fare share of controversies over the years is Nike. Nike employs approximately 26,000 people worldwide. In addition, approximately 650,000 workers are employed in Nike contracted factories around the globe. More than 75% of these work in Asia, predominantly in China, Thailand, Indonesia, Vietnam, Korea and Malaysia (Nike 2006). In 1998 Nike came under fire for the sweatshop conditions of the workers in the Nike factories
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leader in tea industry but still faces some huge challenges that need to be addressed with in order to keep the top position. The report has been prepared after analyzing the information received from the major players in the Industry i.e. Tapal, Unilever, Clover Pakistan and Eastern Tea. We also obtain views about different brands and he distributions opinions on the different brands available. The report will give a detail / indepth review of Tapal Tea, its competitors and the industry in which
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distributed to meet the demands of the consumer. Lastly, the consumer needs to be made aware of a product or service through promotion. In utilizing the Four P’s, businesses have the fundamental tools to grow a successful company, as is the case with the Unilever subsidiary, Dove. Up In the Mix: The Four P’s Over the course of history the needs of consumers has grown. In an expanding market with growing competition individuals are presented with many companies from which to choose to purchase their various
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by Sir Thomas Lipton at the end of 19th century. Under the slogan “direct from the tea gardens to the tea pot,” the Lipton business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and d Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the reminder of the global Lipton business. Lipton is one of the world’s greatest refreshment brands. It’s the world’s best-selling tea brand, has been established
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