Evolution of Tata Global Beverages Limited - Background in a nutshell TATA group made foray into the beverages segment by an alliance with James Finlay way back in 1964 followed by taking control of production and marketing in 1976. The brand name "Tata Tea" was announced on 1983, by 100% buyout of James Finlay. A family of brands under Tata tea was introduced : Kannan Devan, Agni, Gemini and Chakra Gold. Interestingly the same route taken to enter into the domestic market was followed for Tata
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shoppers need to be understood in terms of how well they interpret the needs of the consumer, what their own needs as a shopper are, where they are likely to shop, in which stores they can be influenced in, and what in-store activity influences them. Unilever defines a shopper insight, an insight upon which shopper marketing is based - as a "focus on the process that takes place between that first thought the consumer has about purchasing an item, all the way through the selection of that item."[2] -
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Nikki de Ruijter BUS110 11449576 Nikki de Ruijter 11449576 BUS110 Assignment Three Vision Board Value: 10% Due date: 12-‐Aug-‐2013 1 Nikki de Ruijter BUS110 11449576
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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Dove Brand Analysis * Brand Description Dove is the world’s number one personal care brand owned by Unilever, selling products such as beauty bar, deodorants, hair care products and facial cleansers in more than 80 countries. Brand History Dove launched its first product — beauty bar in 1957 and then became a leading brand. In 2000, Dove became a Masterbrand of Unilever and expanded to personal care category. Since then Dove started series of new revolutionary campaigns such as “ the
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1978 that renovated from gas station in Burlington, Vermont. Ben Cohen and Jerry Greenfield were childhood friends from New York who created the band name. It is well known as a globally premium ice cream. In 2000, the company became a subsidiary of Unilever Company, which is a big change and more challenging of company faced. At the same year, the company was expanding their social mission, brand integrity, and product quality to make them grow up very fast. The products line of Ben and Jerry’s company
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Por qué han sido exitosas las estrategias tanto de DOVE como de AXE? Considero que UNILEVER La publicidad de un producto debe abarcar 5 pasos: establecer objetivos, establecer presupuesto, decidir los canales multimedia que se utilizaran, evaluar la comunicación y efecto de ventas. (Kotler, P. & Keller, K. 2012). La empresa (UNILEVER) tiene bien definido el mercado al cual atacará y sobre el cual irán dirigidos sus productos, AXE estará dirigido a hombres entre 15 a 25 años, y DOVE será dirigido
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SEMINAR PAPER Creative Techniques for Problem Solving Korbinian Dennerlein H0954189 Strategy, Innovation & Management Control Vienna University of Economics and Business Course: 5876 Personal skills -‐ Problem solving Instructor: Desislava Vacheva (BSc.MSc.) Korbinian Dennerlein H0954189
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devices Media companies (e.g. Time Warner, Disney, Vivendi) and their diversification strategies Amazon’s tablet business Shangri-La Hotels: strategy for regional growth Cemex: strategy for globalization P&G and Unilever in China (or India) Walls icecream’s (owned by Unilever) growth in Asia Nestle’s growth in emerging markets Globalization strategy of Whirlpool Whirlpool and GE’s strategies in appliances in Asia Walmart’s globalization; experiences in Latin America, Asia, Europe Carrefour:
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1 .STUDY OF VEGETABLE OIL SECTOR 1.1 Introduction Food sector takes its source from the beginning of the human life so it has an agelong past, and it keeps its existance. The acceleration of food consumption rises in connection with the growing world population and that threats the adricultural activities and the foodstuff potentials. To get one step forward in this market; while the searches for new technologies and new methods have been developed to increase the productivity, some of them
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