Unilever

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    Minicase #1

    in? 1. 7-Eleven Stores: Owned by Seven-Eleven Japan Co. LTD in Tokyo, Japan "7-Eleven Profile." 7-Eleven Corporate. N.p., n.d. Web. 05 Apr. 2015. <http://corp.7-eleven.com/corp/7-eleven-profile>. 2. Chesebrough-Pond (Vaseline): Owned by Unilever which is based out of London, UK "Investor Center." Stay in Touch with Our Share Price. N.p., n.d. Web. 05 Apr. 2015. <http://www.unileverusa.com/investorcentre/>. 3. Maybelline cosmetics: Owned by Loreal which is based out of Clichy Cedex

    Words: 739 - Pages: 3

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    Why People Hate Dove's 'Real Beauty Sketches' Video

    Why People Hate Dove's 'Real Beauty Sketches' Video Dove's "Real Beauty Sketches" campaign is supposed to be an uplifting message that shows women that they are more beautiful than they think they are. In the viral video, an FBI-trained sketch artist draws women first based on their own and then on strangers' descriptions. While many love the video, others found major flaws in the ad. A slew of articles have point out why the ad isn't entirely on-message, with headlines including "Beauty Above

    Words: 837 - Pages: 4

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    Ben & Jerry

    BEN & JERRY’S HOMEMADE 1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement? Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which

    Words: 795 - Pages: 4

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    Executive Summary - Taj Hotel

    guests in various rooms and around 600 people were present for dinner events at various restaurants in the hotel. Among them was a dinner hosted by Chairman and CEO of of Hindustan Unilever and several of its directors, senior executives and their spouses to bid farewell to the CEO and welcoming the new CEO-elect of Unilever. The staff quickly realized something was wrong. They locked the doors, turned off the lights and asked everyone to lie down quietly under tables and refrain from using cell phones

    Words: 841 - Pages: 4

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    Starbucks Makes Tv Less Intrusive

    To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one of the four largest agency holding companies in the world, the initials actually stand for Wire & Plastic products, the British company Sorrell used to gobble up some of the world’s most famous advertising agencies. The roster of agencies now under the WPP’s wing includes industry leaders

    Words: 857 - Pages: 4

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    Branding Name Origin

    1. Lux: a) Brand Launching: In 1924 b) Country of Origin: UK c) Founder: Lever Brother (Now know as Unilever) founder William Hesketh Lever and his brother James d) Industry: Soap (Health Care) e) Brand Name origin: The name Lux means ‘light’ in Latin, however the name was chosen from the word word ‘luxury’.    2. Lifebuoy: a) Brand Launching: In 1894 b) Country of Origin: UK c) Founder: Same as of Lux d) Industry: Soap (Health Care) e) Brand Name origin:

    Words: 2871 - Pages: 12

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    Biocon

    |Biocon | Consolidated Financial Performance: | |(Rs. In Crores) | |  |2005 |2006 |2007 |2008 |2009 |2010 | |Sales

    Words: 2907 - Pages: 12

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    Brand and Philanthropy

    Many of us have a life purpose – it is what motives us to take action. It is our way of understanding our role in life, and why we are here. Recent research has shown that how we see ourselves in the larger world affects our mental health, and how we relate to others (LaBier, 2015). Furthermore, studies from UC Berkeley and UC Irvine found that people who have the “sensation of being part of something much larger than themselves” and created purpose and sense of meaning in their life, experienced

    Words: 867 - Pages: 4

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    Case Study on Gropu Behavior

    managerial cadres are people who have joined us through lateral recruitment. Over the years many break through innovations have taken place. Hindustan Lever Research gained eminence within Unilever Global R&D and became recognized as one of the six global R&D Centers of Unilever with the creation of Unilever Research India in Bangalore in 1997.At Bangalore R&D center, a team of 10 scientists were appointed for a project on ‘shampoo’ line. Suranjan Sircar heading the team as Principal Research

    Words: 1879 - Pages: 8

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    Company Valuation

    Company Analysis 1.Company description ! Danone is a french food-products multinational corporation founded in 1919. It claims world leadership in fresh dairy products, waters, but also in baby nutrition and medical nutrition. The strategy of Danone has evolved in 4 steps: 1966 -1980: change of core business: Danone Group (called BSN) decided to become an actor on the food-processing market, taking in 1970 the control of of Evian Group, merging in 1973 with the Gervais-Danone Group.

    Words: 1855 - Pages: 8

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