‘United Cereal: Lora Brill’s Eurobrand Challenge’ case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should she authorize
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United Cereal has a very concrete corporate strategy and culture which they call “The UC Way”. The United Cereal Way includes valuing their mottos “listen to the customer”, “spot the trend, make the market”, and “honoring the past while embracing the future”. This company structures their organization to follow these mottos while maintaining a focus to “commitment, diligence, and loyalty”. The UC Way can be identified as a strength of the organization in that they have a strong set of values and
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United Cereal: Lora Bill’s Euro brand Challenge Q.1 Should she authorize the launch in France? Ans When analyzing a situation, such as the one presented to us by United Cereal, there are many, many factors to take into account. Lora Brill has been saddled with the decision of whether to make some big changes to a long-term successful company in order to push the growth potential of the company to a whole new level. She has been presented much of the information she needs to make a decision of
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I. The positioning of United Cereal (UC) a. The vision of United Cereal We accompany you to embrace every delicious and hopeful morning. You inspire us to pursue forever innovative and vigorous winning. ------- United Cereal In a study (James C. Collins, Jerry I. Porras, 1996), James C. Collins and Jerry I. Porras proposed that a well-conceived vision consists of two major components: core ideology and envisioned future. Core ideology defines what we stand for and why we exist. The envisioned
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Maduka Elekwachi To: Lora Brill (United Cereal Vice-President) Subj; Eurobrand Team enhancement For United cereal to progress in the Euro brand they will need to gather information on the current brand development in Europe and who the major rivals would be in each and every country. There should be collaboration of every member of country managers to relate progress information on market details to fellow European countries. As we have seen “Ready-to-eat cereals sales proved the most lucrative
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United Cereal Case: Brill’s Eurobrand Challenge | 1.a,b) United Cereal (UC) initially entered European markets by acquiring an established baked goods company (1952). By directly investing in other established companies, UC saved costs by using established distribution lines and were better able to brand their products using well-known subsidiaries. UC’s strong shared values influenced their strategies by ensuring the company did extensive market testing to maximize customer value and innovate
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In the United States our major oat-growing states of the Midwestern (Iowa, North Dakota, South Dakota, Minnesota, and Wisconsin) the crop is raised for grain, whereas in the Southern states (Texas, Oklahoma, and Georgia) it is used for pasture or a combination of pasture and grain. A good 90 percent of oat growing is used to feed our animals and only ten percent of it is used to produce human foods. You can consume oats in many products, such as the most common is cereals. Cereal brands such
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Special K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. The cereal was introduced to the United States in 1956. It is made primarily from rice and wheat. The core target for Special K is usually women from 25 to 49 years. First and foremost the brand is supposed to speak to weight conscious women, who desire to attain a slimmer shape either for a healthy lifestyle or for an occasion. It is marketed primarily as a low-fat cereal that can be eaten to help one lose weight
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From 2003-2005 production statistics indicated that tef accounted for about 29% of the land and 20% of the gross grain production of all major cereal cultivation in the country (National Research Council). Eragrostis tef belongs to the grass family Poaceae, and is species of Eragrostis. It contains about 350 species and tef is the only cultivated cereal (Seyfu). Its name tef is originated from the Amharic word yate-tef-ah, which means, “lost”. Since the grains are so small they are easily
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Republic of the Philippines NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY Cabanatuan City College of Information and Communication Technology A NARRATIVE REPORT ON On the Job Training National Food Authority (Nueva Ecija Branch Office) In Partial Fulfillment for the Requirements of the Course of Bachelor of Science of Information Technology
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