GM614 Global Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable
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THE CINEMATIC REVOLUTION: AN ANALYSIS ON THE BOX OFFICE HIT FILM “HENERAL LUNA” AS PERCEIVED BY SELECTED: FILM EXPERTS, MARKETING EXPERTS, HISTORIANS AND MASS COMMUNICATION STUDENTS A Thesis Presented to the Faculty of the College of Arts and Letters Bulacan State University In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Arts in Mass Communication Major in Broadcasting by Adolfo, Jasmine Faye M. Añonuevo, Sabbyna R. Cara, Angelica P. Paguiligan
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P A R T I I Be Creative W hat is the greatest difficulty people have in thinking about problems and issues? The standard answer is “the difficulty of evaluating the various solutions and choosing the best one.” In some cases, this may be true. But two other difficulties are equally troublesome: identifying problems and issues before they become crises, and getting beyond common, unoriginal solutions to creative ones. The first chapter in this part introduces the creative process. The other chapters
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FOOD TOURISM AND THE CULINARY TOURIST ___________________________________ A Thesis Presented to the Graduate School of Clemson University ___________________________________ In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy Parks, Recreation, and Tourism Management ___________________________________ by Sajna S. Shenoy December 2005 Advisor: Dr. William C. Norman ABSTRACT The subject matter of this dissertation is food tourism or tourists’ participation
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Does the use of multi-sensory devices in the arts create a better experience for the viewer? Sarah Rachel Kemp Manchester Metropolitan University, Fine Art - Printmaking “Synaesthetes may be more likely to participate in creative activities (Rich, Bradshaw & Mattingley 2005), and some studies have suggested a correlation between synaesthesia and creativity (Domino 1989; Dailey, Martindale & Borkum 1997).”[i] After reading an extract on sense experience from the text Phenomenology
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Orson Welles: The Man, the Myth… the Communist? “One of the most promising artists of our day,” “ One of the most accomplished dramatic artists of the twentieth century, “ and “A major creative force and ultimate auteur,” were all praises and titles from major media moguls, publications, and critics given to Orson Welles. Not too shabby for someone who hasn’t even turned thirty yet, eh? Right out of the gate Welles proved to be an innovative and artistic force that could hold its own, and even
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The Holographic Principle Andrew J. Birk Jr. Argosy University Page 1 Abstract The holographic principle; a seemingly abstract idea almost out of reach from the mentality of the average person that suggests the entire basis of existence is merely illusory images. William Blake, the early 18th century English poet in Auguries of Innocence made allegory to this notion: "To see the world in a grain of sand
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Journal of American Studies, 45 (2011), 1, 113–129 f Cambridge University Press 2010 doi:10.1017/S0021875810001271 First published online 19 July 2010 Jazz as a Black American Art Form : Definitions of the Jazz Preservation Act JEFF FARLEY Jazz music and culture have experienced a surge in popularity after the passage of the Jazz Preservation Act (JPA) in 1987. This resolution defined jazz as a black American art form, thus using race, national identity, and cultural value as key aspects in making
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CHAPTER I INTRODUCTION Rock Music in the Philippines is performance arts composed in various genre and styles. The rock music of the Philippines is a mixture of indigenous foreign countries. The United States occupied the Islands in 1898 until 1946, and introduced American blues folk music, Rock &Blues, and rock and roll became popular. In the late 1950s, native performers adapted Tagalog lyrics for North American rock and roll music, resulting in the seminal origins of Philippine
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CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION Tourism is, according to the Department of Environmental Affairs and Tourism (2002a), the world’s largest economical sector. In 2002, tourism in South African had a growth rate of 11.1 % in foreign arrivals from the previous year. That accounted for 6,4 million foreign tourists (South African Tourism, 2003). In 2003 it grew with another 1.2 % to 6,5 million tourists (South African Tourism, 2004), and in 2004, the number had increased to more than 6,8 million
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