Faculty of Business, Economics & Accounting Department of Business Studies HELP Bachelor of Business (Hons) Year 1 HELP Bachelor of Management (Hons) Year 1 HELP Bachelor of Business Psychology (Hons) Year 1 INTERNAL SUBJECT DETAILS Semester 3, 2015 Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required
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unit and the business plan is in alignment with the strategic plan (3 to 5 years planning cycle) of the department. The strategic plan may be short (one year plan) or medium (three years plan) or longer (five years plan and more). These plans and strategies are continually revisited and revised to suit the existing situation. Once the individual scored too many points on
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for a new model that will deal with KM at strategic, tactic, and operational levels in an integrated manner. In this study, an enterprise knowledge management model (EKMM) is developed to facilitate this. The model is also called the “Knowledge Tower” due to its dynamics and tower-like infrastructure. EKMM does not only deal with utilizing the knowledge but also create KM strategies, knowledge culture as well as respective leveraging activities. It provides an extensive assessment capability to make
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Paper Overview Paper Level & PointsHours TaughtDelivery ModeIndependent Study | 3 | 2 | Teaching Team & Contact Details | 3 | 3 | Paper Information 3.1 Pre-requisite Requirements 3.2 Paper Aim3.3 Learning Outcomes 3.4 Content | 34 | 4 | AUTonline Programme Organisation | 4 | 5 | TextsRequired TextsRecommended Texts | 4 | 6 | Weekly Programme | 4 | 7 | Assessment InformationBusiness Assessment & Study HandbookExtensions and other Special Consideration Applications (SCAs) Assessment
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McCollum Colorado State University WHY GOOGLE WAS ABLE TO BEAT YAHOO Abstract The purpose of the following research is to illustrate how external factors can influence the development of market share in a new industry. The primary example is a case study of the organization known as “Yahoo”; the first internet only large corporation, which failed to grow with its early domination of the new emerging market of the World Wide Web. The evolving industry originally was a creative person’s domain. It
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the Study: 6 Scope of the Study: 7 Research Methodology: 8 Limitations of the Study: 9 CRM and E-CRM implementation: 10 Major Findings: 14 Conclusion: 15 Recommendations: 16 Bibliography: 17 Executive Summary: The report studies the comparison between the Customer Relationship Management (CRM) strategies performed by Apple and Samsung with respect mainly to the Indian market and Indian Scenario. However, both the companies are big giants so they practice CRM strategies for entire
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administering of accounts and access to customized information. Fast expanding mobile telephony in Bangladesh has opened up windows of opportunity for creative partnerships of banks and mobile telephone companies in devising cost effective arrangements for delivery of financial services. Bangladesh Bank (BB) has been encouraging such bank-led partnerships which will bring win-win cases for all concerned. A number of such BB approved partnerships are already active and you know that BB has already issued
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STRATEGIC MANAGEMENT TEXAS EXECUTIVE MBA PROGRAM FALL 2011 Professor David B. Jemison CBA 3.232 Telephone 471-8757 David.Jemison@mccombs.utexas.edu Texts: Porter, Michael E. Competitive Strategy. (New York: Free Press, l998). Course Description Perspective and Themes This course is about the creation and maintenance of a long-term vision for the organization. This means that it is concerned with both the determination of strategic direction and the management of the strategic
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It is a common fact of life that with every new day, individuals are infused with a number of uncertainties; some small and miniscule, such as meeting a student next to you in a classroom, while others life-changing and pivotal, including switching careers or becoming a parent. As each new unpredictable day arises, uncertainty fills the air, constantly swarming one’s emotions and daily interactions. While factors of uncertainty revolve around routinely aspects, Charles Berger and Richard Calabrese
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5 Capable of Professional and Personal Judgement and Initiative Engaged and Ethical Local and Global citizens Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Assessment Tasks 5 5 6 6 8 Case Study and Presentation Media Report Analysis Final Examination 8 9 10 Unit Schedule Delivery and Resources 12 14 Classes Prizes Required and Recommended Texts and/or Materials Teachnology Used and Required Learning and Teaching Activities
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