Strategic Marketing Management MBA5320 E Fall 2013 Professor Office Telephone E-Mail Office Hours Class Location Class Hours Simin Foster, Ph.D., MBA Desmarais 5140 Contact via e-mail simin.foster@uottawa.ca By appointment (confirm via e-mail) Desmarais 4170 Thursday 4:00 pm - 7:00 pm Weight on Final Grade 15% 15% 10% 15% 20% 25% Course Deliverable Case 1 – Black & Decker (A) Case 2 - Marketing Simulation Case 3 – A Case for Brand Loyalty Case 4 – Online Marketing at Big Skinny Peer-to-Peer
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marketing effort to consumer or user requirements."^ The idea that all markets can be profitably segmented has now received almost as widespread acceptance as the marketing concept itself. However, problems remain. In the extreme, a marketer can divide up his market in as many ways as he can describe his prospects. If he wishes, he can define a left-handed segment, or a blue-eyed segment, or a German-speaking segment. Consequently, current discussion revolves largely around which of the virtually limitless
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Page 1 CASE STUDY RESULTS: This paper will attempt to answer some questions about the articles that was assigned to read for this class, the articles will talk about the smart grid case study attempted to use by the power company. It will explain how grids are different form the current electricity infrastructure in the united states. The second case study is about Proctor and Gamble, discussing the size and some of the products
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AIT 628 Information Technology and Business Strategy Course Syllabus Course TitleCourse Session | AIT/628 - Information Technology and Business Strategy101 & 105 | Course Schedule/Room | Wed – 4:30 PM – 7:10 PM8/29/2013 – 12/19/2013 TD0145-107 & online | Instructor | Joanne Shumaker | Phone | 410-456-6808 | Email / Availability | evans1117@comcast.net (preferred email) Monday – Friday 11:00 am -1200 pm & 7:00 pm – 9:00 pmWeekends – 4:00 pm – 6:00 pm | Required Texts
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Before you identify marketing opportunities, you should analyse the market and business needs. A lot of research (both quantitative and qualitative) can be found in the case study. Find the research in the case study and summarise or extract key points in the table below (page 4). Customer preferences(page 17 of the case study) | * Price is important when replacing items * Australian made products are important to the majority of new builds * All customers are happy to pay for delivery
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management systems and models of successful behavior that capitalize on opportunities and avoid the numerous potential pitfalls. LEARNING METHODOLOGY The learning methodology used in this course consists of lectures, class discussion, case analysis and discussion, homework, term paper, and exam(s). PRE-REQUISITES Graduate standing. COURSE OBJECTIVES The goal of this course is to provide students with an understanding of the issues and
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www.ebusiness-watch.org * info@ebusiness-watch.org CASE STUDY: HENNES & MAURITZ1 Abstract H&M is a very successful and expansive Swedish fashion group. H&M’s strategy has been developing along: • expansion, through the set up of a proprietary distribution network of centrally controlled stores • price-competitiveness and profitability, through very efficient management of production and logistics • very short lead times which ensure quick response to market trends and reduction of
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auction based mechanisms for electronic procurement. These mechanisms are becoming increasingly relevant in modern day e-procurement systems since they enable a promising way of automating negotiations with suppliers and achieving the ideal goals of procurement efficiency, cost minimization, and agent based deployment. The survey delineates different representative scenarios in e-procurement where auctions can be deployed and describes the conceptual and mathematical aspects of different categories
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[Type your e-mail address] FINANCIAL ACCOUNTING FOR MANAGERS Marketing Management II Course Professor: Dr. Kartik Dave Contact: 9873099223 Opposite Conference Room, First Floor Contact no.: 0120-2323001-10 Ext 360 Email: kartik.dave@bimtech.ac.in Course Objectives: In Marketing Management II, students would be introduced to the tactical areas of marketing – the various marketing mix (the four Ps) strategies: Product Strategy Pricing Strategy Place (Distribution) Strategy Promotion (Communication)
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commercial for a major computer company’s e-business consulting practice showed a CEO, in a state of high excitement, expostulating about a thick book he held in his hands. “Here it is,” he exclaimed, “it cost $2 million. The best strategy ever! Now the question is, ‘is it implementable?’” We then watch his face fall as, one by one, his executives consider the question and reply “No.” Numerous studies have noted the very weak relationship of strategy formulation to strategy execution. Fortune Magazine stated
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