Syllabus: Fall 2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification
Words: 2510 - Pages: 11
CASE STUDY PROPOSAL NO 1: INTRODUCTION: Milano Pizza & Fast Food Take Away Restaurant situated in Karachi at the Zamzama commercial lane offers quality clean, fresh and hygienic Pizza and fast food. It has various Pizzas’ dishes and a high range of fast foods. People here can enjoy the real taste of Pizza and fast food at Milano Pizza & fast Food with exclusive deals and offers. OFFERINGS: Milano offers a variety of fast food for its customers which include its special offering of
Words: 514 - Pages: 3
June 2005 Do organizations have IT Strategies? A Study on how organizations describe their IT Strategies. Masters Thesis in Business Administration (FED 006) Author Stephen Rupia Lyabandi Executive Summary Title: Do organizations have IT Strategies? A Study on how organizations describe their IT Strategies. Author: Stephen Rupia Lyabandi Tutor:
Words: 20248 - Pages: 81
7-Eleven case study Stock rotation in convenience stores Reference Code: BPCS84 Publication Date: 01/05 www.datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t:
Words: 2976 - Pages: 12
Helen Farel The disease of addiction may never be fully understood, but further studies in methadone maintenance with opioid dependence will prove that methadone maintenance prevents cravings and withdrawal symptoms and helps an addict to maintain their sobriety while trying to overcome their addiction. In this paper the author will discuss the scientific method and several studies that have been conducted on the use of methadone in the treatment of substance abuse. The scientific
Words: 1164 - Pages: 5
m w e a n B usiness S trategy a nd H uman R esource Management: S etting t he S cene Ed van Sluijs & Frits Kluytmans MERIT Open University This article is based on a journey through the wilderness of strategic human resource management. Part 1 gives an overview of the recent literature on this topic, particularly pertaining to the two issues which received have most attention until now: the relational aspects and the content aspects. In part 2, we go deeper into the wilderness
Words: 10708 - Pages: 43
3 No.1. March 2007, Pp.183 - 196 Entry Modes For International Markets: Case Study Of Huawei, A Chinese Technology Enterprise Donglin Wu* and Fang Zhao** This case study analyses and discusses the internationalization process of Huawei, a leading telecommunication equipment manufacturer in China. Our research aims to explore the special features of the internationalization of Chinese hi-tech firms through a case study and to identify the factors that affect Chinese hi-tech firms’ international
Words: 4938 - Pages: 20
Agenda 1 2 3 4 Globalization @ SAP and Globalization Services Globalization Strategy Internationalization Localization 5 6 7 © Translation Service Offerings Highlights / Case Studies 2012 SAP AG. All rights reserved. 2 Agenda 1 2 3 4 Globalization @ SAP and Globalization Services Globalization Strategy Internationalization Localization 5 6 7 © Translation Service Offerings Highlights / Case Studies 2012 SAP AG. All rights reserved. 3 Business Trends That Foster SAP’s
Words: 3162 - Pages: 13
com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating
Words: 4118 - Pages: 17
University) 4128761 (TU Delft) The Erasmus Mundus MSc Coastal and Marine Engineering and Management is an integrated programme organized by five European partner institutions, coordinated by Delft University of Technology (TU Delft). The joint study programme of 120 ECTS credits (two years full-time) has been obtained at three of the five CoMEM partner institutions: • • • • • Norges Teknisk- Naturvitenskapelige Universitet (NTNU) Trondheim, Norway Technische Universiteit (TU) Delft,
Words: 16609 - Pages: 67
