COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment)
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Business is shaped and influenced by economic developments as well as consumer incentives. The world of business is constantly evolving. Showcasing the most up-to-date information on emerging entrepreneurs, business ventures and retail technology, economic and political shifts and consumer lifestyles. In 2015, the business sector has seen a great junction of enterprise and marketplace by way of collaboration. Knowledge engineering and new leadership approaches are at the forefront of trends in business
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FACULTY OF BUSINESS AND FINANCE Assessment Cover Sheet | | Student Name | Trung Phat Lam (Jack Lam) | Student ID No. | LAM09310251 | Group | GDP – Stage 6 | Teacher Name | Miles Warmuth | Office: | C1.2.41 | Phone: | 9564 1555 | Teacher Email Contact | Miles.warmuth@holmesglen.edu.au | Course Name | Bachelor of Business (Marketing) | Course Code | V14332 &V14333 | Unit Name | Interactive and Online Marketing | Unit Code | TIS356 | Semester/Term/Year | Semester 2 2013
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Gillette Mission Statement: “Our mission is to achieve or enhance clear leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete”. SWOT ANALYSIS: Strengths: * They are undisputed market leader as they have the greatest market share all over the world. * They have been performing for more than hundred years so they have very sound goodwill in the market. * They have a very big distribution system. Their products are sold all over
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to the service sector, this has been more apparent in the UK business environment. One argument is that service costs have escalated, resulting in a greater influence being put on the home e.g. laundrettes having being replaced by washing machines globally. Manufacturing firms have recognised the wider markets here and have put increased emphasis on their marketing activities. The service sector following deindustrialisation has seen a decline in public transport although during the 1980’s financial
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customers. * The company may at some point need to reconsider its strategy of offering free shipping to customers. It is a fair strategy since one could visit a more local retailer, and pay no costs. However, it is rumored that shipping costs could be up to $500m, and such a high figure would undoubtedly erode profits. Opportunities * The company is now increasingly cashing in on its credentials as an online retail pioneer by selling its expertise to major store groups. For example, British retailer
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consume alcohol 42% prefer beer (Frank Newport, 2010). Beer consumption is continuously increasing not only in the United States but also globally. There are several trends within the global beer market which accounts for the potentials seen throughout the industry. One of the main trends of the global beer industry is the growth rate. The growth rate globally over the past five years is reported at 3.5%. “The largest contributors to this growth have been China (now the world's largest beer market)
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1. If you were CEO of Harley- Davidson, how would you compare the advantages and the dis advantages of using exports , joint ventures, and foreign subsidiaries as ways of expanding international sales? a. If I were the CEO of Harley- Davidson, I see only upsides from joint ventures and foreign subsidiaries as types of insourcing. I say this due to the fact that the countries like Germany and Japan each had a helpful hand in the production of our motorcycles. That being said
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Individual Application Papers Companies go international for a variety of reasons, but the goal is typically company growth or expansion. But there are some sets of macro forces that drive, constrain, and shape the industries in which entities compete globally. In this paper, it will focus on the “global chess” for the company, also discuss about the “global chess” and why companies that are adept at playing global chess have an advantage over their competitors. With the changes in the external environment
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Ngan Pham INTB 3354 (Tuesday 4:00-5:30PM) 11/30/2014, 11:30AM, Skype Ashley Ngo, Regional Marketing Executive Position (Europe Trade Section), Hanjin Shipping Co. Ltd International Business Interview Three specific questions asked: 1. What type of competitive strategy does your business use? 2. What specific product, promotion/brand, and pricing adjustments are necessary to market your business abroad? 3. What role do particular countries have in the production process in your global
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