European Journal of Marketing 33,5/6 450 Received October 1996 Revised May 1997 Revised December 1997 Success factors of line extensions of fast-moving consumer goods Nijmegen Business School, Nijmegen, The Netherlands and Stern School of Business, New York, USA Keywords Brand extensions, Brands, Consumer behaviour, Marketing strategy, Product variety, Success Abstract Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize
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general, IQ and EQ differ in the mental capabilities that are being measured: understanding information vs. understanding emotions (Ellis-Christensen, 2013). Key factors of emotional intelligence According to emotional intelligence research author, Daniel Goleman, there are four key factors that build one’s emotional intelligence. Each factor includes personal competences that leaders may
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Okanagan February 14th, 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry ……………………………………………….7 5. Porter’s Five Forces ………………………………………………………………………9 6.1. Competitors and Level of Rivalry ……………………………………………………………………...9 6.2. Suppliers and Relative Power…………………………………………………………………………10
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Planning? How planning can be effective? This TQM article provides an insight of a typical Strategic Planning Process that was used in several organizations and proven to be very practical in implementation. the key processes of this typical Strategic Planning Process are lined up into 7 steps. Detail of each steps are illustrated below:- Step 1 - Review or develop Vision & Mission Able to obtain first hand information from various stakeholders (Shareholders, customers, employee, suppliers communities
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sometimes luck, the fact is that most of them have been working harder than other people. To say that, success is not likely coming to people who are not trying their best. Nowadays, for example, if you want to be a CEO or a business person who are successful, you are required not only working hard but also having the most important factor, responsibility. Therefore, responsibility plays the key role of many aspects in our business world. First of all, responsibility is basically morality. As a
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retain good employees. In other words, having an appropriate employee retention program will be essential for the success and sustainability of the company. This is why the National American Society of Animal Safety (NASAS) has decided to conduct a study to address the issue of employee retention. The goal of this study is to find a way to attract and retain good employees. Some key factors that will be investigated will be stress management, employee training, mentoring, supervisor support, recognition
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business with another country. Countries differ in their cultures, political systems, varied business regulations and policies, variations in business practices and political systems and most importantly the use of different currencies. These are the key aspects that differentiate an
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business. This brings about the need to understand precisely what the organization requires and to determine the actual and potential talents required of the employees. David Whitwan, former CEO of Whirlpool Corporation stated “The thing that wakes me up in the middle of the night is not the economy or competitors; it is whether we have the leadership capability”. This statement reveals the challenges that organizations face in the new knowledge economy. Developing and retaining good and talented people
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forecast future changes in industry * Identify Critical Success Factors This paper report transcript the introduction of the company Atlantic Zeiser (the numbering machine company in the old days) and its subsidiary operation in ASEAN. The report follows by the analysis of its situation analysis and critic the Vision and Mission set by the company. At the environmental analysis, PESTEL analysis explains how the external environmental factors affect the business. The competitive advantage analysis
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much smaller market, meaning it was easy to enter. The key success factors for IKEA were that they have been able to control the customer traffic at the checkouts and the merchandise pickup areas. This was allowing customers to pick up flat-packed furniture to so easily transport it to their homes, while saving maintenance costs. In addition, damage occurred during the transport minimized after flat-packing. The other key success factor was that they were able to compete with their prices in the
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