Caso Southwest Airlines La Southwest Airlines La Southwest Airlines ha dimostrato la chiara superiorità della sua strategia che le ha consentito di essere l’unica compagnia aerea americana: 1. che ha avuto profitti per tutti gli anni ‘90; 2. che ha un titolo azionario di grande successo (crescita del 21.755% tra 1972 e 1992); 3. che ha vinto la “triple crown” (premio per la soddisfazione del cliente) ripetutamente (cfr.tabella a). Recentemente sia Continental che United Airlines hanno
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Nothern Aero Loyalty Program Einführung In der nachfolgenden Fallstudie wird das Kundentreueprogramm (Loyalty Program) der Northern Aero, einer der ältesten europäischen Fluggesellschaften, vorgestellt. Es handelt sich um eine bescheidene aber gewinnbringende und wachsende Airline, die in Skandinavien gegründet wurde. Das aktuelle Problem, dass Kunden nicht mehr treu sind, Kundentreueprogramme jedoch sehr teuer sind, beschäftigt auch die Northern Aero. Beispielsweise betragen die Kosten eines Kunden
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consider the mission statement, vision, and values of company. Through this paper, an individual will gain information how US Airways business, product the airline provide, and services US airways. The reader will also gain information about how US airways work on developing right mission statement. The reader will also gain information how important mission, vision, and values to US airways in direction of their strategic plan. Mission Statement The mission statement is short and memorable, like
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Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy The airline industry is facing one of its most difficult times in history. A worldwide recession along with the terrorist attacks of September 11, 2001 have led to a decrease in passenger traffic, reduction in revenue and rising fuel prices. Additionally, airline companies face the increase competition from new entrants. The shortage of pilots has also caused problems for the airline companies
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Continental Airlines and United Airlines Merger Tony McDougal December 2, 2012 Professor Bates Abstract This paper explains the challenges faced by two major U.S. airlines, United and Continental airlines in an attempt to merge, and form the world's largest airline based in the United States. This consideration is based in relation to the movement of passengers via air traffic. The airline merge occurred in order for each airline to survive and be competitive
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• Segmentation: • Geographic Segmentation- Secondary Hubs- Mumbai, Delhi & Kolkatta. Focus Cities- Cochin, Pune, Ahmedabad, Hydrabad, Indore, Jaipur & many more. International Destinations- London, Colombo, Dubai, Singapore, Bangkok, Dhaka, Hog Kong, Kuala Lumpur & Maldives. • Demographic Segmentation- Gender- both Male & Female Social Classes- Age group from 25 to 45 years. Income Level- Higher and Higher-Middle Income group. Targeting: • Kingfisher First Class- company executives •
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date. While sometimes we may be able to assist with visa and passport information, it is solely the responsibility of the passenger(s) to arrange for all documents needed to enter the country you are traveling to, or passing through in transit. * US Passport Holder
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who deserves a good deal of the credit for it, is a hero of air travel. Last week, writing about the Justice Department's move to block US Airways' planned merger with American Airlines, Mother Jones blogger Kevin Drum highlighted a novel counterargument. Mr Drum says that it is still "an open question whether deregulation was such a boon for the flying public in the first place," and points to a 2012 article by Phillip Longman and Lina Khan. In that piece, published in the Washington Monthly
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off. Tony turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting the former monopoly held by the national airline operator, Malaysia Airlines with promotional fares as low as RM1.00 (US$0.27). In 2003, AirAsia opened a second hub at Senai International Airport, Johor Bahru and launched its first international flight to Bangkok. Valued at RM2.3 billion, AirAsia is today an award winning and the
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Merger between American Airlines and US Airways The two airlines American Airlines and US Airways merged on December 9th, 2013 to form the American Airline Group that became the biggest airline in the world. This merger was formed by the increased competition that airlines are facing in the business today. The merger presented an opportunity for both airlines to exploit the benefits of an extended network that would result after merging as opposed to when each operates independently. One of the
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