Bachelor’s Thesis 2014 Instructors: Senior Lecturer Riku Hytönen Managing Director Heli Korpinen The purpose of the study was to provide useful information and guidelines for companies about how to apply social media to managing customer relationships in the way which will help to build long-term profitable relationships with clients to increase customer knowledge, customer support, involvement in the company and loyalty to the brand to raise sales and increase the profits of the company. The first
Words: 13353 - Pages: 54
encouraged to seek advice at the commencement of the semester from a disability adviser at Student Support Services. Authors Dr Chris Manning Dr Marta Indulska Dr Dongming Xu Updated by Dr Paul O’Brien Produced by the Teaching and Educational Development Institute, The University of Queensland www.tedi.uq.edu.au Copyright materials contained herein have been reproduced under the provisions of the Copyright Act 1968, as amended, or with the permission of the copyright owner. This material may
Words: 38720 - Pages: 155
decision making. Because managers make decisions constantly, sound decision-making skills are essential for good performance. 3 CHAPTER 1 Managing Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folklore and tradition, and of cooperation for force. —Peter Drucker LEARNING OBJECTIVES After studying Chapter 1, you will be able to: 1 Summarize major challenges
Words: 27982 - Pages: 112
Management Information Systems: Business Driven MIS True / False Questions 1. Companies today are successful when they combine the power of the information age with traditional business methods. True False 2. Competitive intelligence is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making. True False 3. The information age is
Words: 28627 - Pages: 115
• Define organizational control and identify the main output and behavior controls managers use to coordinate and motivate employees. (LO1) • Explain the role of clan control or organizational culture in creating an effective organizational architecture. (LO2) • Discuss the relationship between organizational control and change and explain why managing change is a vital management task. (LO3) • Understand the role of entrepreneurship in the control and change process. (LO4) MANAGEMENT
Words: 8914 - Pages: 36
Management SECTION A 1. Define and differentiate between Job Analysis, Job Description and Job Evaluation. Select an appropriate job evaluation method and create a plan for evaluating jobs of scientists in different grades. 2. JOB ANALYSIS INFORMATION HAS THREE APPLICATIONS VIZ., JOB DESCRIPTION, JOB SPECIFICATION, JOB EVALUATION. JOB DESCRIPTION: It is a statement of duties, tasks, activities of a position. It elucidates the primary and secondary activities of a position. It also presents
Words: 10481 - Pages: 42
THREAT MODELING AND ITS USAGE IN MITIGATING SECURITY THREATS IN AN APPLICATION Thesis Submitted in partial fulfillment of the requirements for the degree of MASTER OF TECHNOLOGY in COMPUTER SCIENCE & ENGINEERING - INFORMATION SECURITY by EBENEZER JANGAM (07IS02F) DEPARTMENT OF COMPUTER ENGINEERING NATIONAL INSTITUTE OF TECHNOLOGY KARNATAKA SURATHKAL, MANGALORE-575025 JULY, 2009 Dedicated To My Family, Brothers & Suraksha Group Members DECLARATION I hereby declare
Words: 18945 - Pages: 76
BRAND EQUITY OF FOOD RESTAURANTS IN KARACHI SYED MEHDI RAZA & TARIQ JALEES Abstract The objective of this study was to measure consumers’ perception on the brand equity of the fast food chains operating in Karachi. The selected fast food chains for the purpose of this research were KFC, McDonalds, Subway and Mr. Burger. A closed ended questionnaire based on a liker rating scale was developed. The questionnaire was based on literature survey, and the theoretical framework. The field
Words: 5393 - Pages: 22
supplemental teaching aids. 2. Learning Objectives and Summary of Learning Objectives For each chapter, learning objectives and the summary of the learning objectives are listed. 3. Brief Chapter Outlines For each chapter, a brief chapter outline is provided. 4. Lecture Notes and Chapter Outlines For each chapter, a comprehensive outline is provided, as well as a variety of stimulating lecture enrichment materials. 5. Real-World Cases At least two real-world cases related to chapter material are included for
Words: 156200 - Pages: 625
other purpose without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. 1 2 3 4 5 6 7 8 9 0 Text printer code/Cover printer code 0 9 8 7 6 5 4 ISBN 0-07-288477-0 www.mhhe.com The Nature and Method of Economics CHAPTER ONE THE NATURE AND METHOD OF ECONOMICS CHAPTER OVERVIEW This chapter begins with a discussion of the meaning and importance of economics
Words: 58518 - Pages: 235
