by Sanchai Khammaha (5849102) STRATEGIC MARKETING MANAGEMENT (MGMG 508) Marketing Basics The Marketing Frame Work Customers SITUATION ANALYSIS (5Cs) Company Competitors Collaborators CREATING VALUE (STP) Targeting Segmentation Product Climate Positioning CAPTURING VALUE (4Ps) Place Price Promotion SUSTAINING VALUE (CRM) Customer Acquisition Custormer Retention PROFIT Situation Analysis (5Cs) Analyze market situation → Consider internal and external
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growth and future expansion. They help the organizations conquer peaks at the time of booms and stay afloat and swim at times of depression.” We come across a number of brands in our daily lives. Our morning starts with using a toothpaste (Colgate, Pepsodent or Close-up), using a bathing soap (Lux, Fairglow or Cinthol) and shampoo (Clinic All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch and dinner
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Institute of Business Administration. Assigned by the institutional supervisor, this report is prepared for placement committee, based on the project assigned by Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The
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|UBAAM19 | |Business communication and soft skills | |BBA – 3 year RKM Vivekananda college (evening) | |
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ABSTRACT This report examines the issue on first mover in the perspective of study on supporting issue and non-supporting issue. This perspective can be discussion in terms of first mover advantages and disadvantages. While this study replicates some previous research on the issue, it also builds on the previous research by developing new theoretical arguments and adopting different research method. This reports shows that there are many different perspective on how first mover contributes to its
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Minutes Core Papers 1.1 Perspective Management 1.2 Financial Accounting 1.3 Managerial Economics 1.4 Operations Management 1.5 Organisational Behaviour 1.6 Business Mathematics 1.7 Information Technology & Management 1.8 Communication Skills 1.9 Marketing Management 1.10 to 1.13 Elective 1 Elective 2 Total Electives (Students need to opt for any two electives) 1.10 Selling & Negotiation Skills 1.11 High Performance Leadership 1.12 Indian Ethos in Management 1.13 Corporate Social Responsibility Projects
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J Bus Ethics (2011) 104:311–323 DOI 10.1007/s10551-011-0910-1 A Model for Ethical Decision Making in Business: Reasoning, Intuition, and Rational Moral Principles Jaana Woiceshyn Received: 11 February 2011 / Accepted: 16 May 2011 / Published online: 28 May 2011 Ó Springer Science+Business Media B.V. 2011 Abstract How do business leaders make ethical decisions? Given the significant and wide-spread impact of business people’s decisions on multiple constituents (e.g., customers, employees
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but matched product and message of the commercial in terms of 'musical fit'. After listening to the commercial, subjects rated the endorser's personality via the external version of a personality inventory. Impressions of the brand were measured using semantic differentials. The results concur with previous findings: depending on musical style, music can lead to significantly different impressions of the endorser as well as the brand without affecting general evaluations of the product. Based on
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Introduction Indian Telecom Industry-Overview Indian telecom market is currently the most attractive telecom market with a lot of interest being shown by foreign players. Indian mobile industry is the fastest growing across the world adding 15-20 million new subscribers every month. The Indian telecommunication sector in India is the third largest sector across the globe and the second largest among the emerging economies of Asia. India's teledensity has improved from under 4% in March 2001 to
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HUMAN RESOURCE MANAGEMENT PRACTICE IN CITY BANK Term Paper on HUMAN RESOURCE MANAGEMENT PRACTICE IN CITY BANK Prepared for: Associate Prof: Dr. Sumayya Begum Course Instructor: Human Resource Management Prepared by: Md. NorulBasor ID No. : M1516031 Batch : MBA-16 (A) Session : 2014-15 Faculty of Business Studies Bangladesh University of Professionals, Dhaka September 15, 2015 September 15, 2015 Dr. Sumayya Begum Associate professor (FBS) Course Instructor:
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