International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY IN COSMETIC PRODUCT S. Sivesan* Abstract: In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Celebrity endorsement is one of the marketing strategies which are adopted to achieve the organizational goals. Celebrity endorsement advertisements have been known as ‘ubiquitous
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Analysis of Effects of Source Credibility, Electronic Word-Of-Mouth, Website Quality, and Perceived Quality towards Buying Decision Yonatan Suganda, Wibawa Prasetya (Pembimbing) ABSTRAK Penelitian menjelaskan pengaruh electronic word-of-mouth, source credibility, website quality dan perceived quality terhadap buying decision. Metode penelitian yang telah dilakukan adalah metode kuantitatif. Analisis dilakukan dengan mengumpulkan data dari kuesioner dengan responden adalah konsumen Bhinneka
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2006:56 MASTER'S THESIS Relationship between Service Quality and Customer Satisfaction In the case of CCG (Customer Centric Group) CO Ali Dehghan Luleå University of Technology Master Thesis, Continuation Courses Marketing and e-commerce Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2006:56 - ISSN: 1653-0187 - ISRN: LTU-PB-EX--06/56--SE Relationship between service quality and customer satisfaction: In the case of
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Pol’s (2011) article, “China Is Not the Biggest Threat to American Manufacturing”, by scrutinizing the reliability, credibility, and validity of the author and underlining logical fallacies. Providing facts from credible sources to validate that outsourcing by large corporations are causing damage to the American economy, not laws designed to protect employees and the environment. Facts and Credibility The opposing viewpoint article states that Roger (Pol) is a lifelong entrepreneur and the founder
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the death penalty sentence. In this article, the author Ryan Hanschen states that the death penalty does not act as a deterrent to crime and offers supporting data to his claim that the death penalty should be abolished, but his sources lack credibility. The sources he cites in the article, such as Coloradans against the Death Penalty and Amnesty International are an interested party. These two sources stand to gain if the death penalty is abolished because abolishing the death penalty is their
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describe a number of breeds of dogs of the terrier group that the American Kennel Club (AKC) recognizes as legitimate breeds. The author has not done the research to discover what the term pit bull means, and this shows that the article lacks credibility. The author uses statistics to try to validate the logical fallacy that pit bulls are dangerous dogs, but merely presents facts without looking further into them. The author presents a statistic from the Center for Disease Control (CDC) stating
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authors, reliability, credibility, and validity on the account of Noah’s flood. The rebuttal will give emphasis on the claims young earth creationist have on the earth’s existence period. Additionally, address old earth and young earth theories. Finally identify any fallacies in the argument. For centuries creation theorists have given emphasis to Noah’s flood as enough evidence to a universal deluge. Nevertheless, it is understood the ark presented in the Bible had a higher credibility to a
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Foundation” reporting in 2007 approximately 20% of TANF recipients report usage of an illegal drug at least once in the past year, and at least five percent admitted that they had a substance addiction, Vitter (2011). After I analyzing the reliability, credibility, and validity of the data used by the author, some information were withheld from Vitter’s writings of the “Robert Wood Johnson Foundation” also added that the use of drugs is not as widespread among TANF recipients as studies feared (Vitter, 2011)
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objectives of the study. 4 1.4 Research question(s). 4 2. LITERATURE REVIEW 5 3. PROPOSED METHODOLOGY 6 3.1 Research design. 6 3.2 Data sources 7 3.3 Data collection techniques. 7 3.4. Issues of reliability and validity. 8 3.5 Sampling techniques. 8 3.6 Definitions of key terms, concepts and variables. 9 3.7 Data analysis and interpretation. 9 3.8 Ethical considerations. 10 3.8.1 Confidentiality. 10 3
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Table of Contents Executive Summary 4 Introduction 5 Recruitment- Concept 5 Recruitment Process 5 Recruitment Yield Pyramid 6 Reverse Critical Path 7 Recruitment Methods 8 Database Administrator 9 Specialist Librarian 10 IT Help Desk Operator 10 Data Entry Team Leader 11 Data Entry Operator 12 Job Description 15 RecordsCo Job Description Form 15 Job Summary 15 Responsibilities & Duties 16 Person Description 17 Interview Questions 19 Questions 20 Scoring
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