Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management
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1 Analysis of Vision and Mission Strategy Management Contents 1.ICICI BANK ............................................................................................................................................4 Analysis of Vision: ...............................................................................................................................4 2.BANK OF INDIA.............................................................................................
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Company Overview Coca Cola is a US publicly traded company, with many locations outside of North America. Coca Cola operates in Central and Southern Europe, German, Iberia, and North West Europe. Their brand stretches wide and encompasses continents (The Coca Cola Company). “Coca Cola originated as a soda fountain beverage in 1886 selling for five cents a glass”(The Coca Cola Company). Although its growth was remarkable, more was needed for it to become a household brand. Once the bottling
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Yuxing Tang Rebecca Watkins Mark Kapadia Shane Reigert Zihao He Dr. Robert D. Russell BA. 462 10 December 2014 Learning organization project: PepsiCo Industry analysis Market Overview PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance
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Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a
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distinctively chosen to streamline their spending to the areas of marketing and advertising, a primary business activity, in order to create value. By creating a recognized brand image and leveraging their secret recipe, Coke has become a product differentiator in which other companies cannot easily replicate. This is further evidenced through a DuPont analysis (see Exhibit 1), which indicates a growing profit margin (an indicator of product differentiation) despite a decreasing asset turnover. IT
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Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at
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Marketing Mix Analysis and Competitors Evaluation: A study on 2011 ABDUL MONEM LTD. BANGLADESH Prepared for RODRICK, STANLEY SUMON ID: 1001-1017-2 Faculty of Marketing AMERICAN INTERNATIONAL UNIVERSITY-BABGLADESH Prepared by ABIR, MD. ZABER TAUHID ID: 10-15556-1 i “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” ii LETTER OF TRANSMITTAL April 26, 2011 Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration
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marketing principles and this assignment has considered Coca cola, a company which is in the soft drinks industry as the base. This includes evaluation of benefits and costs of a company being market oriented and the deviation from its core activities. Further this discusses the micro and macro factors that affect Coca cola and how the marketing decisions should be taken considering these factors. The segmentation aspect which is adopted in Coca cola is discussed here. And effective strategies adopted
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REPORT ON CONTEMPORARY ISSUES ON ADVERTISEMENT ANS SALES PROMOTIONS(COCA-COLA) Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration SUBMITTED TO :- SUBMITTED BY : - Mr. Lovkesh Jasrai Vishal kumar jaiswal Lect, LSB.. Reg. No.- 10812543
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