Session 01 Introduction to Business Marketing Girish Ketkar B2B Marketing @ BIMM 2012-14 Semester 1 Session 01 Agenda B2B perspective Differences between consumer and business marketing Types of customers Girish Ketkar B2B Marketing @ BIMM 2012-14 Semester 1 Session 01 1 Reading Business Marketing Management: B2B (Hutt, Speh) – Chapter 1: A Business Marketing Perspective Industrial Marketing (Krishna K Havaldar) – Chapter 1: The Nature
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Ethics are the 'system of rules that governs the ordering of values' (Bateman & Snell, 2011). Their anti- corruption policy states 'we believe in doing business ethically, honestly, and in full compliance with all laws and regulations' (Apple, Inc., 2014). Because compliance with the anti-corruption policy is mandatory, management must follow ethical practice throughout the planning, organizing, leading and controlling functions. In planning, management must make sure the objectives and goals
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1.) Describe SIPEF’s value chain. Describe the company’s competitive environment using Porter’s five forces model. SIPEF Value Chain: SIPEF operates a fully integrated value chain, and does not outsource parts of the production process for its agricultural products. The value chain for palm oil is as follows: ● Buy land ● Plant palm trees ● Wait 3-4 years for tree maturity ● Cultivate palm oil ● Refine palm oil ● Market & sell palm oil ● Distribute The rest of SIPEF’s agricultural
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Foxconn emerged as the leader supplier of electronics for world leading companies that included not only Apple but also other household names such as Sony, Dell and Nintendo Chinese integration with the world economy resulted in a rapid increase of wages and the wealth of the Chinese people. Not only were Chinese wages low, but also so was its unit labor cost, that is, wage as a percentage of labor productivity Foreign investors in these zones received special advantages, ranging from concessionary
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Critical Assessment Of �Apple Inc.� Table of Contents Page A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking 3 B. Assessment of Apple Inc.�s Vision, Mission and Strategic Goals/Objectives 5 C. SWOT Analysis and Assessment of Apple Inc. 7 D. Value Chain Analysis of Apple�s iPhone 10 E. BGC Matrix for the Macintosh Computer and iTunes 12 F. Overview Analysis of Apple Inc. and Investment Recommendation
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The Company designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. Apple computers also designs, develops, and markets a line of portable digital music players along with related accessories and services. The company’s situation, marketing strategies and mix relate to the quality value of Apple products and services such as the Macintosh line of desktop and notebook computers, the iPod line of portable digital music players, the
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Synergies sometimes do not generate real cash flows as expected. ➢ Financial Risk arises from the amount of debt (taken to acquire other corporation) in a company’s capital structure. Impact of changing debt on valuation • Increase in debt increases value through increase in interest tax yield ➢ Interest Tax shield gain is partially offset by increase in cost of equity ➢ There are complex processes involved in mergers and acquisition .It is difficult to compare betas measured against different indices
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............................ -2- Introduction ................................................ -3- Differentiation Strategy ................................ -4- Benefits & Challenges of Differentiation Strategy .................... -5- Apple ..................................................................................... -6- Low Cost Strategy ................................................................... -7- Benefits, Challenge &Mistakes of Low Cost Strategy ...........
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Evidence Based Management and Psychological Contracts: The Success of Apple. Aaron Wood Ottawa University * Introduction For decades, the application of organizational behavior theories to business management has been an ongoing process of discovery and innovative thinking. Concepts like evidence based management (McShane, 2013) and psychological contracts (Braekkan & Tunheim, 2013) are being employed in some of the world’s leading corporations. For the purpose of this paper, the synthesis
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control power to industry chain determined the merchant mode. In modern business, controlling the upstream section of the industry chain means that the enterprises make profits and economize the resource and cost furthest. For instance, China only control the one part of industry chain. That is manufacture which is a low-income and high cost part. However, the upstream section of the industry chain was controlled by American companies. The most famous example may be the Apple Inc. that never produce
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