Journal of International Business and Cultural Studies When East and West Meet, Page 1 When East and West Meet: An Essay on the Importance of Cultural Understanding in Global Business Practice and Education S. J. Chang Illinois State University ABSTRACT As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various corporate stakeholders, it is critical for business managers to have multicultural understanding. This motivates
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can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’¹. (Philip Kotler, et al., Principles of Marketing, 2002).That means that advertising is the device used by the companies to communicate with them consumers. Advertising is playing an important part in both, the companies life and the consumer also.: for companies because through advertising they promote
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with total profit of $14.01 billion. Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Best-known hardware products of the company are the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the MAC OS xoperating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional
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Public Administration, vol. 66, no. 3, pp. 353–366 doi:10.1111/j.1467-8500.2007.00545.x RESEARCH AND EVALUATION From New Public Management to Public Value: Paradigmatic Change and Managerial Implications Janine O’Flynn The Australian National University Both practitioners and scholars are increasingly interested in the idea of public value as a way of understanding government activity, informing policy-making and constructing service delivery. In part this represents a response to the concerns
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accounting and auditing standard for Islamic financial industry. The main object is to develop and disseminate accounting and auditing thought relevant to Islamic financial institutions and their applications. Its tasks include holding seminars, publishing periodicals, newsletters, commissioning research and prepare, promulgate, interpret and review, the accounting and auditing standards for Islamic financial institutions. Its notable efforts are to inform and encourage banking supervisors around
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Business Strategy Formulation Research Project Apple [pic] Submitted by: Yashraj Mahansaria 10PGHR60 [pic] Table of Contents Executive Summary Error! Bookmark not defined. Introduction 4 Activities Pursued 6 Firm’s strategic intent 6 External Analysis…………………………………...……………………………………………….7 Industry Analysis…………………………………………………………………………………….9 Internal Analysis………………………………………………………………………………….....10 Strategic Performance………………………………………………………………………………14
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pp. 812 830 Permanent link to this document: http://dx.doi.org/10.1108/02634501011086436 Downloaded on: 12 October 2014, At: 16:08 (PT) References: this document contains references to 46 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1982 times since 2010* Downloaded by UNIVERSITY OF LEICESTER At 16:08 12 October 2014 (PT) Users who downloaded this article also downloaded: (1999),"Teaching graduates to mind their own
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VOLUME NO. 4 (2014), ISSUE N O. 10 (OCTOBER) ISSN 2231-5756 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers
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Chapter 6: Communication Chapter Outline 1. Introduction of topics and concepts to be discussed in the chapter. a. Mission b. Principles i. Customer Focus ii. Leadership Commitment iii. Inclusion of Communications in Planning and Operations iv. Information Collection, Analysis and Dissemination v. Media Partnership c. Conclusion 2. Case Studies a. Risk Communication During the Washington D.C. Sniper Crisis b. The Homeland Security Advisory System
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Ask.com "Just when you thought Microsoft and Yahoo were going to get on with their lives, it’s (Ask.com) going to paralyze them once again." CEO of Ask.com after acquisition of Lexcio Publishing Group1 Ask.com is America’s fourth largest search engine with a considerable fan following and market share of around 4%. Recently Ask.com has expanded into European and Asian market. Ask.com is known for its technical innovation even thought it is not a market leader in search engine technology, yet it
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