Wesley Shropshire American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing 11/26/2012 Abstract Throughout this paper terms like indirect and direct distribution channel levels will be discussed and defined as well as horizontal, vertical, multichannel, and conventional marketing systems. Then the market needs to market One-A-Day multivitamin will be broken down to help understand what needs to take place to sell this product. In the end the type
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of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates through multiple local channels. The company manufactures and sells concentrates beverages bases and syrups to bottling operations, owns the brands and it’s responsible for consumers brand marketing initiative
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product or service fails. Author Jean-Jacques Lambin believes a marketer has two roles: (1) to organise exchange through distribution and (2) to organise communication. Physical distribution, or Place, must integrate with the other 'P's in the marketing mix. For example, the design of product packaging must fit onto a pallet, into a truck and onto a shelf; prices are often determined by distribution channels; and the image of the channel must fit in with the supplier's required 'positioning'. You
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channels they will use to get their products in the hands of the consumer. This is all taken care of during the research and development stages of the marketing strategy. The process just explained is the conventional marketing system. There is a vertical, horizontal and multi-channel marketing system as well. In the vertical marketing system the producers, agents, wholesalers and retailers work in unison. They usually do so because one of the channels own the others or they are bound by some
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of marketing channels. a. little b. a major c. no d. an overwhelming e. some 2. Some observers predict that the Internet will so radically transform marketing channel structure and strategy that the __________ of the future will be profoundly different from what we see today. a. bandwidth b. interstate highway system c. distribution landscape d. cyberspace salespeople e. franchise system 3. Which of the following terms cannot be considered as synonymous with “electronic marketing channels”
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company coalition), a virtual company, a vertical integration, or a different supply chain strategy should be adopted. A virtual company strategy would not work for this type of operation because “vertical integration is counter to the benefits of specialization” (Heizer and Render, 2010). In this model of supply chain, the demands of more specialized products exist and there is more flexibility to waiver from centralized suppliers than Keiretsu or vertical integration offers. Much of This “fluidity”
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has streamlined the logistical process for Zara and is a role model for new businesses. 2. Discuss the concepts of horizontal and vertical conflict as they relate to Zara. 4 pts. Horizontal conflict is conflict that occurs among firms at the same level as opposed to vertical conflict which occurs between different levels of the same channel. Zara has minimal vertical conflict due to headquarters receiving data from individual stores where 300 professionals carry out the designs. Individual store
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Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing May 14, 2012 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the here is also a brief description
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Marketing Audit A Marketing Audit is a comprehensive, systematic, periodic and independent examination of a company’s or business unit’s marketing environment, objectives, strategies and activities with a view to determine problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. The purpose of a Marketing audit is to identify whether there are any working practices that could be more effective. There are essentially
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information systems which further process this data to convert it into useful information. Information is a necessity in every part of the organization such as finance, human resource, management, sales etc. Without information, the organization would collapse since information is the life blood of modern organizations (Opara, 2003). Usually information flows in two ways in an organization: vertically and horizontally. In vertical flow, the information flows up and down the vertical hierarchical
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