About Carrefamily is a large retail chain superstore, providing maximum variety of quality products in competitive price. Mission To provide best value, best quality and best service to achieve customer satisfaction. Company Overview Carrefamily is a sister concern of APKOM Group. Carrefamily is one of the most modern & largest Super Shops in the city, which have two outlets in Dhaka (Mirpur-11 & Adabor Ring Road). Carrefamily assures all kinds of products of people’s needs under one
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your own words, define marketing. Marketing is the process of selling and obtaining products and services through social activities. 2. Give some example of marketing activities that you see out in the “real world”. For example, Coles sells food and necessity to people. The shop of Clinique provides some cosmetics to the women. Central market sells lots of fruits to people. 3. Explain the ‘marketing philosophy’. What is the difference between the ‘marketing philosophy’ and a ‘market
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As the summer of 1999 began, Julie Robins, the chief investment officer of the Angel Foundation, was considering whether to invest in Accel Partners’latest venture capital fund – Accel Partners VII. Accel was seeking to raise $500 million. The Angel Foundation had been a limited partner (investor) in Accel’s previous three funds – Accel Partners IV, V, and VI. Those funds had generated returns well above those typical for venture capital funds. In fact, the net returns to limited partners on Accel
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Porsche Consulting – THE MAGAZINE ThREE STEPS To AN EFFECTIvE STRATEGY “Of course we have a strategy,” is the answer any business leader would give when asked whether he or she has set mid- to long-term goals. Our captain of industry may even have his or her own strategist. And the strategy can surely be read somewhere; it’s been summarized in a presentation and announced to staff. but is that enough? porsche consulting’s observations have shown that many companies’ strategies do not have
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retailing. By June 2007, with daily average sale of 10000 shirts the company was close to the industry leader Youngor. The industry adopted vertical integrated value chain and manufacturing for more than 1500 retail stores through out the country. The company had 300 staff working for the call centre with no factory or retail store but with the powerful IT system that perform data stocking and transferring in more than 20 servers with this light asset model the entire value chain and company achieve
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the departments more organized. The resistance of the changes will make some uncomfortable, and even bring on the fears of the unknown but with the right communication these fears can be eliminated. Over 12 months there will be testing of the new system with the steps of, validating, updating, installation, set-up, education, training, and evaluation. E-mail and face-to-face communication will be the key in the end. First e-mails for meeting and the face-to-face meetings for the training and education
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Case Report: L.L.Bean 1. How does L.L. Bean use past demand data and a specific item forecast to decide how many units of that item to stock? L.L. Bean proceeds in different steps to determine how many units of a certain item it should order. Firstly, a compromise has to be reached between buyers, product people and inventory managers on the forecasts.
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INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009), 13:2, 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However, there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process of Zara
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trying to remain progressive, one of their current business practices hinders that statement. As such, our team has been engaged to assist Riordan with a change to its customer management system. Current Organizational Culture According to Robbins and Judge (2011), organizational culture can be defined as, “a system of shared meaning held by members that distinguishes the organization from other organizations” (pg. 521). Throughout Riordan’s strategies and mission statement, the term, “industry leader”
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PROJECT FOR THE SUBJECT, MARKETING APPLICATION AND PRACTICES PROJECT ON, “Amul Milk” FOR THE ACADEMIC YEAR 2014-15 [pic] | | | |LOGO | [pic] | |PARENT COMPANY
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