Research Cases Using the Codification R. Mark Alford, Teresa M. DiMattia, Nancy T. Hill, and Kevin T. Stevens ABSTRACT: This series of four short cases is designed to help students develop the skills to research the Financial Accounting Standards Board’s (FASB) Accounting Standards Codification and other authoritative literature. It also is designed to help improve students’ ability to analyze and critique the complex issues that often surround the accounting for revenue recognition. The case scenarios
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Documentum | | | Setting for the Case In November 1993 Jeff Miller, Documentum's CEO, is faced with the challenge of pursuing either a vertical or horizontal marketing strategy to route Documentum towards profitability. Situation and Business Issues Documentum enjoys a leading role in an emerging and potentially lucrative space. But profiting from this opportunity will require overcoming several immediate hurdles including a limited customer base, formidable competitors and unforeseen
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MILLERSBURG — She failed to take advantage of an eight-month opportunity to pay restitution, and for that, a Coshocton woman is going to jail for keeping another woman's federal and state tax returns. Corinna M. Ozuna, 44, of 44980 County Road 19, previously pleaded guilty in Holmes County Common Pleas Court to a single count of theft. A previously scheduled sentencing date was continued to allow Ozuna to repay the $1,431 she owes es the victim, but has only paid $100 toward the obligation. Other
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Paper towel rolls are an everyday household item and it sold in almost every grocery store. There are not many manufactures of paper towels, Bounty, Brawny, Scott, Viva, Sparkle, Kleenex and each store typically has their own generic brand as well. Each of the companies who sell paper towels also can chose the quantities they sells them at, the most common are 1, 3, 6, 12, and 24. There is a very inelastic demand for paper towels since there are not many substitutes for them except individual paper
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Virgin Atlantic Marketing Case Study Presented by Donal Manning James E. Salter Andre Tuinzing Prepared for Professor Enda McGovern Dominican University of California iii Virgin Atlantic Airlines Manning/ Salter/ Tuinzing Table of Contents LIST OF ILLUSTRATIONS………...…………………………………………………..IV EXECUTIVE SUMMARY……………………………………………………………….V HISTORY OF VIRGIN ATLANTIC ................................................................................. 3 B ACKGROUND .....................
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almost since the beginning. Revenues for 2006 were forecast at $310.6 million, marking another steady upswing. ________________________________________________________________________________________________________________ Wendy Stahl prepared this case solely as a
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Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing Strategy for an Upstart Airline Joseph Deluca Table of Contents Overview……………………….. 1 Target Audience………………. . 2 SWOT Analysis…………… …… 2-4 MC Objectives………………….. 5 Strategic Plan…………………… 5 -6 The Budget……………………… 6 -7 Evaluation and Conclusion…….. 7 Citations…………………………. 8 Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing
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the profit motive eclipses social responsibility, for example Steve Jobs of Apple, Inc. At the other end is the approach that, although profit oriented, accords significant priority to social responsibility, for example, Sir Richard Branson of the Virgin group of companies. Steve Jobs, whose persona was indelibly imprinted on Apple opined that “[o]ur belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”(Jobs, n.d.) That statement reflected
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almost since the beginning. Revenues for 2006 were forecast at $310.6 million, marking another steady upswing. ________________________________________________________________________________________________________________ Wendy Stahl prepared this case solely as a basis for
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Branson has been tagged as a 'transformational leader' by management lexicon, with his maverick strategies and his stress on the Virgin Group as an organization driven on informality and information, one that's bottom heavy rather than strangled by top-level management. Although Branson says his success was not planned, and it just happened, he has said that he has 10 secrets to success: 1. You've got to challenge the big ones. 2. Keep it casual. 3. Haggle: everything is negotiable
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