Virgin Mobile USA: Pricing for the Very First Time Company Background Introduction Case Background Issue of Concern Market Research Analysis All Options Theory Application Calculation Virgin Response Conclusion Recommendations Inviting Questions 2 Introduction Analysis Conclusion Company Background • Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. • Conceived in 1970 by Sir Richard Branson,
Words: 2616 - Pages: 11
The Virgin Group in 2012 Duarte Lopes Pinto Gonçalo Silva Maria Xavier Miguel Borges Duarte Lopes Pinto Gonçalo Silva Maria Xavier Miguel Borges Contemporary Strategy Analysis- Robert M. Grant Index I. What common resources and capabilities link the separate Virgin companies? II. Which businesses, if any, should Branson consider divesting? III. What criteria should Branson apply in deciding what new diversification to pursue? IV. What changes
Words: 2134 - Pages: 9
ends up ridden with cliché’s and strategically void. If anyone ever begins a presentation on brands by talking about Coke you are in for a dull ride. The second unmentionable brand is Virgin. Inevitably the Virgin name comes up as soon as the topic of brand extensions and portfolios is mentioned, primarily because Virgin has been involved in more brand extensions than any other major brand in the past 20 years. The resulting portfolio of more than 200 different corporate entities breaks every established
Words: 974 - Pages: 4
Appendix C – Sample Research Case Study Virgin Blue ‘You can’t make a business case that you should be who you are not’ Shayne Connell Student Number: 9809317 Case Study GSBS6010 – Foundations of Marketing Theory Due: 11 March 2010 th Lecturers: Penny Crittall and Joel Goodsir Page 113 Table of Contents 1. Executive Summary………………………………………………………3 2. Situation Analysis a. Identification of case issues………………………………....…. 4 b. Analysis of case issues using marketing theory…...
Words: 1806 - Pages: 8
12-month London based sales promotion plan. This will be done by using different amount of factors to determine the best strategy for Virgin Atlantic. These factors will be including the objectives of the company as well as to what type of consumers to target while taking a deep look to budgeting and scheduling details. Since it was established in 1984, Virgin Atlantic Airways has turned into Britain's second biggest bearer serving the world's real urban communities. Presently based at both London's
Words: 3224 - Pages: 13
Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in
Words: 7002 - Pages: 29
PRICING FOR THE VERY FIRST TIME History The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business. The current Virgin logo was originally sketched on a paper napkin and remains largely unchanged since 1979 Background Differentiation is the key They focus on what they can do best Understanding and meeting customer needs Sir Richard Charles Nicholas Branson Branson is
Words: 1485 - Pages: 6
Business Strategy Analysis Virgin Group Yingzi Dong Xiange Liu Huan Wang Introduction Virgin is the managing company for the branded private investment group, which had interests ranging from transportation
Words: 1536 - Pages: 7
Resarch Paper Virgin Group Jonas Rosario-Lora Table of Contents Executive Summary3-4 Literature Review4 Bullets A-C4-12 Discussion 12-17 Conclusion17-18 Reference18-22 Executive Summary The matter of this company is to observer there recent change, and how we can identify the change the organizational change. Using the company’s management models, leadership styles and strategic management change, to figure out if the change is making the company profitable. Can the company
Words: 4438 - Pages: 18
Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur, Dhaka. GBCL produced soft drinks with different flavors and sizes (can and bottle). Cola, Orange, Lemon-lime, Passion fruit, Grape fruit, Tutti-frutti these are all flavors of Virgin. Beside these, Diet cola is exclusive. Its competitors
Words: 6264 - Pages: 26
