MANAGERIAL EFFECTIVENESS (MGT 955) TERM PAPER Corporate Leader (Sir Richard Branson) CEO (Virgin group) Name : Vipul Srivastava Roll no. : A43 Registration no. : 11101666 Section : SE101 Submitted to : Mr Maninder Singh Annexure-V- Cover Page for Academic Tasks Course Code: Course Title: | Course Instructor: | Academic Task No.: Academic Task Title:
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Chairman of Virgin Group – a multi-billion dollar, branded venture capital organization headquartered in London, United Kingdom. I first came to know of Sir Richard when I studied abroad at the London School of Economics during the summer of 2001. One of my classmates suggested a great summer read - the book was titled Losing My Virginity. The title definitely put a smirk on my face but soon after he mentioned the name, my friend said the book was an autobiography of the person who founded Virgin Records
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000 copies was distributed for free. Just 4 year later Branson began a record mail order business. A year later he founded chain of record stores, currently known as Virgin Megastores. Branson's Virgin brand expanded quickly throughout the 80’s. He went on to make the Virgin Records music label much larger, as well as, to create Virgin Atlantic Airways. The Sunday Times Rich List reports him to be worth over £4 billion (equivalent to US$7.8 billion). Sir Richard Branson is an anomaly. He started
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organizational objectives. Virgin systematically explains the functions leading and planning and its contribution to monitor the external environment. This report helped me to identify the significance of the management functions. It was a challenging and interesting experience. Thank you for giving me this opportunity to work with your organization. On this research. If you need any clarifications please contact me. __________________ xxxxxx Virgin stands for value for money, quality
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Home Page» Business and Management Sir Richard Brason, Virgin Group, Case Study, Assignment 4 In: Business and Management Sir Richard Brason, Virgin Group, Case Study, Assignment 4 Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Assignment 4 Professor Leadership and Organizational Behavior February 26, 2012 Since the beginning of history humans have lived in groups guided by the group leader; in which leader is either chosen for his characteristics
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leadership style, and how effectively those theories are applied. This submission covers details of Richard Branson’s early life and the beginning of his leadership. It then goes on to explain how his leadership style emerged as he began to run the Virgin Group. I then explained how Richard Branson is seen by the public, and how he has followers in the public that don’t work for him. After this, I consider which technical leadership theories are used by Richard Branson. I review how successful Richard
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make the business profitable in long term. Virgin is a private business and NO.1 in England. Virgin Group has different types of business, such as Virgin Atlantic Airways, Virgin Holidays, Virgin Media, Virgin Money, Virgin Active Health Club and etc. It has become the most well-liked brand in the UK. This implies that the importance of this success is providing a good customer service which help business to maintain sales, profits and reputation. Virgin provides online and phone service for customers
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Branson has been tagged as a 'transformational leader' by management lexicon, with his maverick strategies and his stress on the Virgin Group as an organization driven on informality and information, one that's bottom heavy rather than strangled by top-level management. Although Branson says his success was not planned, and it just happened, he has said that he has 10 secrets to success: 1. You've got to challenge the big ones. 2. Keep it casual. 3. Haggle: everything is negotiable
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The world has become more and more competitive from the rapid development in recent decades. Some corporations have suffered from the failure of transformation, but some companies successfully overcame the challenge, and furthermore, dominated in their field and have had continuously expended until now. What makes them different are some crucial factors of business like strategy, structure of organization, leadership. Most of these play important roles during the development of enterprises and interact
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Transactional and a Transformational leader 2.4 Assets and Liabilities 2.5 Distribution of empowerment – Decentralization 2.6 Interlockig business partnerships 3. ALTERNATIVES 4.2 Design, structure and practices of Virgin………………… 3.1.1 A heirarchy with no rigid control, freedom to authorize 3.1.2 Types of departmentalization 3.1.2.1 Customer based……………………… 3.1.2.2 Location based………………………. 3.1.2.3 Product based………………………... 3.2 Define a leader with
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