PRICING FOR THE VERY FIRST TIME History The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business. The current Virgin logo was originally sketched on a paper napkin and remains largely unchanged since 1979 Background Differentiation is the key They focus on what they can do best Understanding and meeting customer needs Sir Richard Charles Nicholas Branson Branson is
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Attn: Virgin Mobile The Virgin Conglomerate is known globally for disrupting industries with innovative practices. It is a highly diversified company with many different business entities operating in various, unrelated industries. Today, Virgin Mobile is on the brink of green-flagging a new cable business designed to solve some of the problems that have long afflicted cellular companies. In essence, Virgin Mobile strives to transform an industry by targeting a younger demographic. Their target
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Virgin Mobile USA: Pricing for the Very First Time Company Background Introduction Case Background Issue of Concern Market Research Analysis All Options Theory Application Calculation Virgin Response Conclusion Recommendations Inviting Questions 2 Introduction Analysis Conclusion Company Background • Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. • Conceived in 1970 by Sir Richard Branson,
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VIRGIN MOBILE CASE INTRODUCTION: Virgin is a leading branded venture capital organization. It is conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. TARGET MARKET: The core-competency of
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Virgin Mobile Pricing Strategy Situational Analysis Virgin Mobile, a MVNO is planning to launch its services in USA. It’s target is underserved Demographics of 15-29 years as this age group is underserved by the regular telecom operators due to their low credit score ( Under 18 demographic cannot go for contract). They are planning to launch their product with service offerings that focuses on value added services. Problem Statement * The industry structure is such that supports post-paid
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2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific
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Definition: Develop a price strategy that would allow Virgin mobile to compete in the USA Mobile industry, which highly saturated. However, Virgin targets a market segment which is unsaturated- youth between 15-29 years of age. Also, they are looking for optimum pricing strategy to reach the goal of 1 million customers in 1 year and 3 million in 4 years. This is the issue or concern faced by Virgin, which will be discussed further in the paper. Analysis: Virgin which has huge capability of brand extension
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Ques1. “In the innovation economy, the network will be the value innovation engine”. Provide an insightful review of the meaning of the statement along with at least two examples. An economy which is characterized by intangible assets like knowledge, innovative capabilities, technology and entrepreneurship are positioned at the centre of the model rather than as independent forces is the Innovation Economy. In such an economy, the key ingredient is the network. The main objective of the innovation
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Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org. Vol. 9, No. 1, September 2008, pp. 1–9 issn 1532-0545 08 0901 0001 informs ® doi 10.1287/ited.1080.0014 © 2008 INFORMS INFORMS Transactions on Education Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation Shahid Ansari, Alfred J. Nanni Accounting and Law Division, Babson College, Wellesley, Massachusetts
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Research report Service provider strategies for mobile advertising: case studies Alexandra Rehak October 2008 Research from Analysys Mason Fixed Networks and Services Analysys Mason Fixed Networks and Services online market intelligence service MENA telecoms market: strategies and opportunities 2008–2013 Mobile broadband: another substitution threat for fixed operators? Business data services in Europe: market drivers and forecasts 2008–2013 Multi-play services in Western Europe: market
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