DMA 501 MARKETING MANAGEMENT BY DR JUSTUS M MUNYOKI SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI 2010 INTRODUCTION THE CORE CONCEPTS OF MARKETING. Marketing is a social and Managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Then the core concepts of marketing are - Needs , wants and demands - Products - Value, cost and satisfaction - Exchange and translations
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The Forces for Change is a framework to help you understand today’s radically changing world and synthesize the breadth of complex, fast changing, interdependent factors Are all changes bad? Change can be uncomfortable and awkward but it can also be positive. FORCES OF CHANGE AND THEIR ACCOMPANYING VALUES FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION
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Chapter I: Introductory Part 1.0 Introduction Early banking system served mainly as depositors for funds, while the more modern system has considered the supplying of credit their main purpose. A bank not only accepts money or deposits, but also lends money and creates its own credit; Crowther (2009, Bank Foundation, 5th edition) has defined a bank as “a dealer in debts- his own and of other people”. Sawyers (2006, Fundamentals of Banking, 2nd edition) states, “we can define a bank as an institution
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on employee’s performance in public sector organizations of Pakistan. Non-probability convenience sampling technique was used for drawing samples from population. Descriptive statistics, correlation and regression analysis were used to analyze the data. This study indicates that a statistically significant positive relationship exist between each of identified dimension of work life balance as each of the dimension if catered for, help in enhancing the performance of the employees in PSOs. Importance
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of questionnaire since if the questionnaire design is faulty then no amount of clever interviewing, analysis and interpretations can provide meaningful answers. Questionnaire is the basic research tool and can be defined as collection of a formalised set of questions — drawn up with the research problem in mind — used for obtaining information from the respondent for finding solutions to the research problem. The various steps in questionnaire design can be classified as follows:(i) Identifying constructs
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Human Development Report 2014 Sustaining Human Progress: Reducing Vulnerabilities and Building Resilience Empowered lives. Resilient nations. The 2014 Human Development Report is the latest in the series of global Human Development Reports published by UNDP since 1990 as independent, empirically grounded analyses of major development issues, trends and policies. Additional resources related to the 2014 Human Development Report can be found online at http://hdr.undp.org, including complete
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Indo-Trinidad family, from observation and reading of various literature presented by host of Caribbean scholars, presents something of a conundrum for modern day analysis by students and by extension scholars. Through the naked eye it is evident that the contemporary Indo family is in no way similar to the Indo-Trinidad family of the mid-nineteenth century. As an institution the Indo-Trinidadian family has changed overtime to meet the needs of life in Trinidad and Tobago (Wood (1968), Angrosino
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1.1 Introduction Banking Industry is one of the most promising industries of our country. Bank is a financial institution of any country. The importance of the sector revealed through its contribution in the economic growth of the country. Bank has kept in vital role in economy day by day. Bangladesh‘s economy is surviving to free from the most underdeveloped economics. Banking industry is extending in various activities domestically and globally of the world. Our daily work is easily and fast aspect
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EXECUTIVE SUMMARY In the 21st century, entrepreneurship becomes a new trend. Many universities and colleges offer entrepreneurship as a major. Due to government’s incentives, self-employment rate among the Malaysian undergraduates has gradually increased over the years. This study intends to examine the entrepreneurial intention among Malaysian undergraduates. Based on previous study, 99.9 percent of all businesses in the United States are small businesses, with three‐fourths representing
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Assessment without High-Stakes Testing Protecting Childhood and the Purpose of School David Mitchell, Douglas Gerwin, Ernst Schuberth, Michael Mancini, and Hansjörg Hofrichter 1 Picture a breezy spring morning at the beach. White-tipped waves roll rhythmically up the sand, washing away footprints like a blackboard eraser on a classroom blackboard. A group of children on a school outing marches purposefully along the shore through the edge of the frothy waves. A couple of eager kids stride out in
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