| A CRITICAL PERSPECTIVE ON STRATEGIC CSR AS A TOOL FOR MARKETING AND BRAND DIFFERENTIATION | | | Mattias Norén, Niklas Nygård | 2014-01-16 | | “What are the underlying reasons for abusive Strategic CSR in marketing and brand differentiation, what are the consequences and are there any solutions?” Introduction to CSR For Corporate social responsibility(CSR) a lot of different definitions exists but the one we chose to use in this report was defined by (McWilliams, Siegel och
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supply chain coordination between the participants results in a “Bullwhip Effect”. This report analyzes different techniques followed by Wal-Mart to improve coordination for reducing the bullwhip effect. Wal-Mart’s use of CPFR, VMI to mitigate the bullwhip effect by improving information accuracy is explained and the drawbacks of those systems are discussed. Wal-Mart’s revolutionary use of cross-docking and vendor consolidation programs to achieve coordination by improving operational efficiency is
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Ethics in International Business Chapter Outline OPENING CASE: Wal-Mart’s Chinese Suppliers INTRODUCTION ETHICAL ISSUES IN INTERNATIONAL BUSINESS Employment Practices Management Focus: Making Apple’s iPod Human Rights Environmental Pollution Management Focus: Unocal in Myanmar Corruption Moral Obligations Management Focus: News Corporation in China ETHICAL DILEMMAS THE ROOTS OF UNETHICAL BEHAVIOR Personal Ethics
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chapter 10 the international context There never were, since the creation of the world, two cases exactly parallel. Philip Dormer Stanhope (1694–1773); English Secretary of State INTRODUCTION firms move out of their domestic market on to the Aswith differinglanguage, arenas.system, technologicalinternational stage, they aretofaced business The nations they expand to can vary with regard consumer behavior, legal infrastructure, business culture, educational system, labor relations, political
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Sam Walton Made in America My Story by Sam Walton with John Huey BANTAM BOOKS NEW YORK• TORONTO• LONDON• SYDNEY• AUCKLAND This edition contains the complete text of the original hardcover edition. NOT ONE WORD HAS BEEN OMITTED. SAM WALTON: MADE IN AMERICA A Bantam Book/published by arrangement with Doubleday PUBLISHING HISTORY Doubleday edition published June 1992 Bantam edition/June 1993 Photographs without credits appear courtesy of the Walton family. All rights reserved. Copyright©
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EXECUTIVE SUMMARY The purpose of this case study is to identify and present the factors that contribute to Family Dollar’s success through quantitative measures of internal data, external data, and common sense assumptions. The study consists of several parts, each with a distinctive purpose: • Mission Statement – provides a description of what Family Dollar seeks to accomplish on a day-to-day basis and sets the standard for quantitative performance measures. • External Factor Evaluation
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short course aims to explore these issues in the light of current research and with reference to recent developments in the global economy. The course will be delivered through a combination of lectures, discussion groups, plenary discussion and case study analysis. LECTURE PROGRAMME: INTERNATIONAL ENTRY AND COUNTRY ANALYSIS 1. Motives for Going International Businesses venture abroad for a variety of reasons and there is a large international business literature on this
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Case Overview Steinhouse Knitting was founded in 1929. A family business, that specialized in the manufacture and sale of men’s sweater. The company produces three different brands: Steinhouse, Etcetera and Espana. The three brands do not differentiate on the basis of style, price, or fabrication. The company had been on St.Lawrence Street for 30 years. They built their own plant and moved, in May 1989, to Chabanel Street, in Montreal. Mission Steinhouse Knitting manufactures and sells high-quality
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Best Buy Case Abstract In this case study of Best Buy in Crisis, by John Wells and Galen Danskin, Best Buy Company (which will subsequently be referred to as “Best Buy” or “BB”) is shown to be in a period of financial turmoil. Best Buy focused on consumer electronics in 1983 and experienced growth along the way, adapting its product offering and changing its big-box sales style, however, with changes in technology and the retail environment itself, Best Buy is experiencing a stagnation in
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former employee of Wal-Mart Canada, was initially awarded $1.4 million in a workplace bullying case, the highest of its kind in Canada in October 2012. She suffered flagrant and outrageous abuse at the hands of her former manager” (Roumeliotis, 1). For months her former manager harassed her with continuous emotional and mental abuse which resulted in her losing weight, losing sleep and losing herself, which forced her to quit her job. Her former manager is still employed with Wal-Mart Canada and she
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