Business as Usual is Not an Option Supply Chains and Sourcing after Rana Plaza Sarah Labowitz and Dorothée Baumann-Pauly April 2014 About the Center for Business and Human Rights at New York University Stern School of Business “At NYU Stern, we develop people and ideas that transform the challenges of the 21st century into opportunities to create value for business and society. Our Center for Business and Human Rights is the embodiment of that mission. By creating a safe haven for open
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[pic] Running head: BRAND EXTENSION MARKETING PLAN The Cooler Cooker Unit 6 Final Project Tanya Dabney Marketing Management, GB530.04 Dr. Jerry Haenisch, PhD May 27, 2011 1.0 Executive Summary The “Cooler Cooker” is the most recent innovation that has great potential to generate revenue for Lakeland, “the home of creative kitchenware”. The Cooler Cooker is a product that will be an answer to household families, single parents, chefs, culinary students, and anyone who prepares
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Table of Content Contents Executive Summary 2 1.0 Introduction 3 1.1 Retailing as a Concept 3 1.2 Brief Background of Tesco PLC 3 Main Products and service range offered 4 Markets Served 5 Tesco’s Main Competition 5 1.3 Key Issues faced by industry players and Tesco PLC 5 2.0 Marketing Mix 6 2.1 Product Mix 6 2.2 Place Strategy 8 2.2.1 Current strategies used in distribution 8 2.3 Price Strategies 8 2.4 Promotion Mix 9 3.0 Technological Impact 10 3.1.1 Tesco
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Management Information Systems MANAGING THE DIGITAL FIRM Kenneth C. Laudon New York University f Jane P. Laudon Azimuth Information Systems PEARSON feerttifie tall Pearson Education International Brief Contents Part One Chapter 1 Chapter 2 Chapter 3 Chapter 4 Part One Project Organizations, Management, and the Networked Enterprise 1 Information Systems in Global Business Today 2 Global E-Business: How Businesses Use Information Systems 38 Information Systems, Organizations
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Katherine’s Creations~ Homemade Sweets & Treats A Marketing Plan Presented by: Fonda Dawkins 1. Executive Summary This marketing plan shows the goals and aspirations of Katherine’s Creations and the plan we have set up to make sure that those goals are attained and that the company is not only successful be thrives. 2. Company Description Katherine’s Creations, LLC, was started in 2011 by Willie Dawkins to produce high quality, great tasting homemade cookies. The original line of
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OM Individual Project Mark &Spencer case study Summary INTRODUCTION 3 I. HISTORICAL CONTEXT 3 A. Presentation of Marks & Spencer 3 B. Marks & Spencer’s strategy and its evolution 7 II. DISCUSSION 9 A. The evolutions in the area of operations management 9 B. The new goals of Operations Management 10 CONCLUSION 11 APPENDIX 12 INTRODUCTION Operations management includes the conception of a product; the planning of the material, financial and human resources, and
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exempt from the relevant protective laws and regulations and therefore free for general use. Hardcover-Design: Design & Production, Heidelberg SPIN 11543282 43/3153-5 4 3 2 1 0 ± Printed on acid-free paper Foreword Hans-Joachim Körber Chief Executive Officer of METRO AG In general, retailing is perceived as a
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Mark D. Imhoff MM522 (Marketing Management) Marketing Plan Suspension Beds Sunday, September 18, 2011 ------------------------------------------------- Executive Summary Suspension beds is a revolutionary product of which is very attractive to expanding families, kids, students, and trend-setters. The product utilizes wasted overhead space in bedrooms for the purpose of freeing up the entire square footage of the room to use as one so desires. The product and company has little direct
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supply and demand situations to final consumer preferences (Padberg & Rogers, 1987). Over the past centuries, grocery retailing has undergone numerous major structural and technological changes. Steigert, Sharkey and Brown offer this quick summary of the industry’s development: “In the mid-1800s, chain grocery stores typically were 500-600 square feet and contained a limited assortment of goods. By 1941, thousands of chain grocery stores were replaced by supermarkets with
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Five-Years Marketing Plan Table of Content Executive Summary……………………………………………………………………3-4 Company Product Description……………………………………………………….5 Strategic Plan and Focus……………………………………………………………..…6 Situation Analysis…………………………………………………………………………..7 Product-Market Focus…………………………………………………………………….8 Marketing Program…………………………….…………………………………………9 Financial Data and Projections……………………………………………………….10-11 Implementation Plan………………………………………………………………………
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