Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands
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Note: Answer any 4 Case Studies CASE 1: GE, Dell, Intel, and Others: The competitive Advantage of Information Technology CASE 2: Celanse Chemicals and Others: Wireless Business Applications CASE 3: Wal-Mart, Bank Financial, and HP: The Business Value of AI CASE 4: The Rowe Cos. and Merrill Lynch: The ROI Process in Business/IT Planning CASE 5: F-Secure, Microsoft, GM, and Verizon: The Business Challenge of Computer Viruses CASE – 1 GE, Dell, Intel, and Others: The competitive Advantage
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least important market segment has been the most poor, lower-income individuals and families. According to Professor C.K. Prahalad, the “bottom of the pyramid”, also referred to as the BOP, is made up of nearly 4 billion people who survive on $2 a day or less. Making up approximately a quarter of the world’s population, these four billion people hold $14 trillion in purchasing power and this group is growing each year. In the past, this market segment couldn’t afford to purchase most products and
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His creativity led to the creation of more than 8000 different combination of Starbucks drink and machine that helped to save millions of dollars in his company. His creative design of Starbuck’s menu, space in the shop, store napkins to coffee bags, shows how deep he utilize every small creativity to create an extraordinary brand. His optimistic to sell coffee started a revolution within the coffee industry. He is able to create a personalize customer experience, secure customer loyalty energize
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Staff), and Miss Kusum (Associate). Who was there to provide me the constant support and co-operation through every phase of the project. Finally this project would not have been possible without the confidence, endurance and support of my family. Thank you to all 2 TABLE OF CONTENT CHAPTER 1- INTRODUCTION 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Concept of Retailing Types Of Retail Outlets Retail Store Of Indian Economy FMCG Supply Chain Management And Retailing Need Of The
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| 9. | Culture | 15 | 10 | References | 19 | | | | | | | Purpose of this paper: This paper is meant to demonstrate how retail industry in India applies the concepts of organization theory to real life organizational situations. Every organization, regardless of size uses these concepts to some degree because the foundation of the organization is built on these principles. In our report, we talk about Big Bazaar, the largest hypermarket chain in India. We would like to provide
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Business and their purposes (Marks & spencer’s and ASDA) Purpose of Asda: Business and their purposes the 'Saving you money every day' is more than just a strapline. It's our sole purpose. We see it as our mission to make life better for ordinary people by offering them products at extraordinary prices. Not by 'piling 'em high', but by keeping costs low. By sourcing for less, buying for less and selling for less. I will be talking about two organisations the first organisation I have decided
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Sullivan University Kroger Since it first began in the late 1800’s, Kroger had been a store motivated to expand its role in the community. After first starting out by selling grocery items to customers, it began to also sell bakery items and opened bakeries within the grocery store itself. This was a big convenience for the consumer to be able to shop for most of their grocery items within the same store. The company then set its sights on the meat industry by purchasing several meat markets
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reach of small firms in remote locations. In spite of all its benefits, globalization is not a panacea. Critics of globalization point out that it has adverse effects on some firms and individuals. The opening case chronicles the meteoric rise of Wal-Mart from its humble Arkansas beginnings in 1962 to a global retailing giant with $218 billion in sales in 2002. The closing case, Ecuadorian Valentine Roses, follows a rose from Ecuador to New York while describing the hazardous working conditions in
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company to opportunities not yet taken advantage of by other companies. This external scan can also bring light to threats from other organizations in respect to products, services, and costs. Starbucks was founded in 1971 when the first coffee store was opened, and became the competitive company it is today when expansion began in 1987. Starbucks’ mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” (Starbucks, Our Heritage, 2014) Internal
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