Wal-Mart Case Study Introduction Wal-Mart Stores, Inc. is the largest retailer in the world and also the world’s largest private employee. One can walk into almost any Wal-Mart Supercenter and get a haircut, buy groceries, cash a check, get an exam with prescription glasses or contact lenses, fill medical prescriptions, or even have your car’s oil changed and tires rotated. Wal-Mart is able to provide all these services to consumers around the globe while offering more choices or varieties, while
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Wal-Mart Case Study Elijah Anthony, Jr MNGT 5650 Feb. 11, 2012 Introduction Wal-Mart Stores, Inc. is the largest retailer in the world and also the world’s largest private employee. One can walk into almost any Wal-Mart Supercenter and get a haircut, buy groceries, cash a check, get an exam with prescription glasses or contact lenses, fill medical prescriptions, or even have your car’s oil changed and tires rotated. Wal-Mart is able to provide all these
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CASE STUDY Professor: Dr. Mary Flannery Teaching Assistant: Jia-Yuh Chen ECON 136 – Business Strategy February 27, 2006 INDUSTRY ANALYSIS The retail industry is dominated by few retail giants, with Wal-Mart competing in several retail categories. Wal-Mart competes against Kmart and Target in the general merchandise retailing; against Costco in the warehouse club segment; and against Kroger, Albertson’s and Safeway in the supermarket retailing. Competition among retailers centers on pricing
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A Corporate Giant Or A Corporate Beast Introduction This case discusses: • • • • • • Introduction to Wal-Mart History of Wal-Mart The Road to Success - Corporate Strategy The Criticism and the Challenges Wal-Mart’s PR strategy The Road ahead Wal-Mart – An Introduction • American public corporation that runs a chain of large, discount department stores • World's largest public corporation by revenue • Largest private employer in the world • Fourth largest utility or commercial employer • Largest
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WAL-MART’S CURRENT STRATEGY INTRODUCTION Wal-Mart operates more than 11,000 retail units under 69 banners in 27 countries and e-commerce websites in 10 countries. (Wal-Mart.com) They employ 2.2 million associates around the world; 1.3 million in the U.S. alone. Wal-Mart provides general merchandise: family apparel, health & beauty aids, household needs, electronics, toys, fabrics, crafts, lawn & garden, jewelry and shoes. Also, the company runs a pharmacy department, Tire & Lube
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Problem Statement: Wal-Mart is one of the world’s largest companies and largest retailer in the world, with over 5,000 stores around the world and nearly 2 million employees there is no reason for this company not to be highly successful. Although Wal-Mart as whole is a highly successful company, they still have problems like every other company. Through Wal-Mart’s history they’ve encountered many obstacles and complications on the way to the top. Most of these problems have found a solution but
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Define Wal-Mart’s strategy Traditionally, Wal-Mart has essentially had a low-cost, high volume strategy. The strategy aims at customer satisfaction through low prices and relatively good customer service. Here are the basic details. • Low cost: Wal-Mart has lower operating expenses than the industry average. The primary cost advantage is Wal-Mart’s superior distribution capability (location of stores, inside-out growth patterns, cross-docking, superior information management). Quantitative details
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1. Compare and contrast Wal-Mart’s efforts in Germany and South Korea with its operation in China? After more than a decade, Wal-Mart left Germany failing to become the popular “Everyday Low Prices” all in one shopping spot as it is in the U.S. Walmart has also failed abroad in other countries such as South Korea. There were only 16 stores in South Korea and was eventually sold out to a Korean discount chain, Shinsegae, for $882 million dollars. Reasons why Wal-Mart fails in these countries occur
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BRIEF: Wal-Mart Store, Inc: Dominating Global Retailing 1. How does the retail structure help explain Wal-Mart’s success? * Suppliers are not allowed use middle agents to negotiate price. Wal-Mart can get lowest price and ignore price increase, even charge suppliers for delayed or missed delivery. * Customers save money for the low price on Wal-Mart merchandise. They are globally based. Data mining help the market cater customers’ preference at different locations
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Case 1 Walmart Stores 1) What is Walmart strategy? What is the basis on which Walmart build its competitive advantage? Walmart Strategies is selling branded product at low cost. Other than that, Walmart deliberately ensured it did not became to dependent on any one supplier, no single vendor constituted more than 4 percent of its overall purchase volume. In addition to that Walmart also use “saturation” strategy for store expansions. The standard was to be able to drive from the distribution
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