School of Business Course: HND Business Level 5 Unit Name: Marketing Principles Student Name: Date Issued: 10/07/2014 Fail P1 P12 P2 P13 P3 P14 P4 P15 Pass P5 P6 M1 P7 M2 Lecturer’s Name: Completion Date: 07/08/2014 Merit P8 M3 P9 D1 P10 D2 Distinction P11 D3 Year: 2013/14 Learning Outcomes: 1 Understand the concept and process of marketing, 2 Be able to use the concepts of segmentation, targeting and positioning, 3 Understand the individual elements of the extended marketing mix, 4 Be able to
Words: 5867 - Pages: 24
tries to undermine how the current technology and innovation techniques can be leveraged to improve the supply chain management processes and to make them more consumer-centric and efficient. This study has used the example of Wal-Mart, the leading global retail giant. This is a perfect example used to illustrate how supply chain management processes should be handled in large retail set ups as Wal-Mart would be handling materials and supplies from hundreds of suppliers at any given point in time.
Words: 9986 - Pages: 40
Chapter 1: Q: You are a U.S. citizen recently assigned as the manager of distribution in a European country where bribery is relatively acceptable. Your job description includes responsibility for accepting shipments as they enter the local port authority. On your first trip down to the docks to sign for a shipment, the customs agent in charge asks for a “tip” to clear the goods for pickup. The value of the incoming shipment is around $150,000. Knowing that the government has recently launched
Words: 7799 - Pages: 32
University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction
Words: 84990 - Pages: 340
paper concludes with additional contextualisation indicating the emergence of an alliance of workers, students, scholars and transnational labour movement activists who are campaigning for Chinese workers' rights. Among the most prominent firms in the global supply chain that operates in China is Foxconn, the Taiwanese-owned multinational electronics contract supplier. Foxconn is the trading name for Hon Hai Precision Industry Company and, with a workforce of 1.4 million, it is the largest private sector
Words: 9785 - Pages: 40
I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2013 GLOBAL VALUE CHAINS: INVESTMENT AND TRADE FOR DEVELOPMENT New York and Geneva, 2013 ii World Investment Report 2013: Global Value Chains: Investment and Trade for Development NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It
Words: 156671 - Pages: 627
I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2013 GLOBAL VALUE CHAINS: INVESTMENT AND TRADE FOR DEVELOPMENT New York and Geneva, 2013 ii World Investment Report 2013: Global Value Chains: Investment and Trade for Development NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It
Words: 156671 - Pages: 627
[pic] SUMMER TRAINING REPORT ON CATCHMENT STUDY OF FOOD BAZAAR [pic] IILM INSTITUTE FOR HIGHER EDUCATION GURGAON IN THE PARTIAL FULFILMENT FOR THE AWARD OF POST GRADUATE PROGRAMME IN RETAIL MANAGEMENT SUBMITTED BY DEEPAK KUMAR PGPRM 2006-08 CATCHMENT STUDY OF FOOD BAZAAR [pic] DECLARATION This project is my original work done on behalf of IILM INSTITUTE FOR HIGHER EDUCATION under the guidance of Mr.Amit kumar, Food bazaar category head
Words: 13875 - Pages: 56
CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require
Words: 219639 - Pages: 879
industry has approximately 2.5 million employees. The firm was founded by George Zimmer in 1973 in Houston, Texas. Since then the company has grown to 900 stores nationally and continues to expand on internet retail as well. As part of this aggressive expansion strategy, CEO Doug Ewert is exploring the opportunity of buying their largest competitor. When assessing this opportunity the qualitative features and quantitative features are taken into account. The qualitative features are assessed
Words: 7979 - Pages: 32