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Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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LIST OF COMPANIES American Express Amway Anand Axis Castrol Deloitte Ernst & Young FINO Godrej Maruti Ingersol Rand Inno Park L&T Madura Marg Group Mercer Metro Cash and Carry Naukri Tata Sons Tata Motors TVS Motors Marico Religare Standard Chartered Sanofi UBI American Express (India) Private Ltd Vision: We work hard every day to make American Express the world’s most respected service brand Slight History – Parent company is an American multinational financial services. Founded in
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business model. For starters the company has built its capital off of providing community banking, as opposed to focusing more on investment banking and trading. Which provides more security in the form of diversity, especially if the markets do start to take a dive and people shy from investing, but there will always be people taking loans and mortgages in their communities. Perhaps just as important as that is the fact that Wells Fargo is extremely diverse in its
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in terms of modification in existing products. Not all product innovations are technological breakthroughs- take a safety pin for example. Even candle, fountain pen, and scissors are examples of path-breaking revolution, that didn’t require significant technology, or invention capabilities. On the other hand, many product innovations are specifically based on advanced research – take cell phones for example, or any medical device (say for Magnetic Resonance Imaging). Thus, technology is a means
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return. For example, “Walmart” has become the world’s largest retailer—and the world’s largest Company—by delivering on its promise, “Save money, Live better.” Nintendo surged ahead in the video-games market behind the pledge that “Wii would like to play,” backed by its wildly popular” Wii” console and a growing list of popular games and accessories for all ages. And McDonald’s fulfills its “i’m lovin’ it” motto by being “our customers’ favorite place and way to eat” the world over, giving it a market
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CHAPTER 1 Managers and Managing Learning Objectives After studying this chapter, you should be able to: LO1-1 Describe what management is, why management is important, what managers do, and how managers utilize organizational resources efficiently and effectively to achieve organizational goals. LO1-2 Distinguish among planning, organizing, leading, and controlling (the four principal managerial tasks), and explain how managers’ ability to handle each one affects organizational performance
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MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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Table of contentS Introduction 3 GREENING THE SUPPLY CHAIN 4 EMPLOYEE INVOLVEMENT AND BENEFITS 5 CUSTOMER RELATIONSHIP MANAGEMENT 5 SOURCING DECISIONS 6 SUPPLIER RELATIONSHIPS 7 FORECASTING 8 PURCHASING SYSTEM: CENTRALIZED/DECENTRALIZED 9 CONTINUES IMPROVEMENT ACTIVITY AND CULTURE (KAIZEN) 10 FACILITY LOCATION 12 ERP systems 14 RFID tagging 15 Juran’s way 16 Appendices 19 References 21 Introduction Lipman Produce is a leading producer and distributor of fresh vegetables and fruits
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processing onto a tiny piece of silicon. His invention of the microprocessor spurred a series of technological breakthroughs – desktop computers, local and wide area networks, enterprise software, and the Internet – that have transformed the business world. Today, no one would dispute that information technology has become the backbone of commerce. It underpins the operations of individual companies, ties together far-flung supply chains, and, increasingly, links businesses to the customers they serve
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