Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first
Words: 414 - Pages: 2
Research Paper The Effects of the Great Recession on the Auto Industry Submitted by Luis A. Castro Prepared for Professor John Machnic BUSN 6120, Managerial Economics Summer 1, 2012 Section: OE Webster University July 24, 2012 CERTIFICATE OF AUTHORSHIP: I, Luis A. Castro, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by
Words: 706 - Pages: 3
Topic: Apply the Porter's five forces model on Automobile Industry and analyse the attractiveness of the Industry for Investment purpose Evolution of Porter's Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was
Words: 5843 - Pages: 24
In the early 1990s, Mercedes Benz was experiencing declining profit margins as a result of the increasing value of the German Deutschmark (BMW, 2007). The competitive environment for MB at the time was characterized by other leading European automobile manufacturers undergoing the same effects of high labor costs and weakening monetary exchange rates (BMW, 2007).The sales stats for 1993 proved to be the only year that Mercedes Benz has ever showed negative profits. The monetary exchange rate and
Words: 297 - Pages: 2
industry. Till 1920s most of the firms started making exits from the industry. Setting the industry standard for production, Ford took over the market place. But this left no scope for innovation. In the 1920s, General Motors improved and made changes on Ford’s assembly line process.
Words: 2083 - Pages: 9
have some concerns with cost and practical issues on the idea of moving into a new facility. You could try adding an addition to your current plant or build a new facility right next to the current one and get into a new field of painting such as motor vehicles and motorcycles and if that doesn’t work you always have a building as an asset or to move into to expand your current
Words: 769 - Pages: 4
model for General Motors. The four categories will allow General Motors to review their vehicle types based on a combination of market growth and market share. Using Figure 1: The BSG Model, we will be able to identify General Motors recent performance in terms of market growth and market share, and determine which models should be held, built upon, harvested in the short-term, and divested. Figure 1: The BSG Model At the year-to-date mark of 2012, “General Motors holds an 18.1% share
Words: 832 - Pages: 4
Case Study 3 The 2009 Chrysler-Fiat Strategic Alliance 1. What are your views of the 2009 Chrysler-Fiat strategic alliance and its future prospects in the auto industry? When it comes to dealing with worldwide economic recession, grave steps have to be taken in order to ensure the survival of businesses, as too many livelihoods depend on it. Also, due to the investments that shareholders make, and the wide array of other businesses that the company would affect, it puts a lot of pressure on
Words: 2916 - Pages: 12
jobs are located throughout, Asia, Europe, North America Latin America, The Caribbean, and Oceanic Islands. As automotive companies have had declining sales, this would be an important time to provide employment opportunity solutions to Toyota Motor Manufacturing in Canada currently employs over 6,500 individuals at their plant and continues to exceed Toyota standards with their three plant sites (Canada). Thompson and Merchant found that the U.S. automobile industry economy has declined due
Words: 304 - Pages: 2
Ievgeniia Sapa_BU_598 Cases summaries The case” Nissan Motor Co., Ltd., 2002” It begins with the praise of Carlos Ghosn, president and CEO of Japanese auto manufacturer Nissan Motor Co., Ltd., his successful work and prosperous contribution to company that had reached amazing results in 2002 comparing with the last three years of almost bankruptcy. Its operating profits and net profit raised 68% and 12,4% and operating margin raised from 4.75% to 7.9% from the previous year. From the case we
Words: 2230 - Pages: 9
